Growth
Pizza Hut against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pizza Hut's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Domino's Pizza | +1.7% |
| 2 | Little Caesars | -5.7% |
| 3 | Papa John's Pizza | +3.3% |
| 4 | Pizza Hut | -5.2% |
| 5 | Marco's Pizza | +8.0% |
| 6 | MOD Pizza | -16.2% |
| 7 | Jet's Pizza | -30.0% |
| 8 | Hungry Howie's Pizza | -3.2% |
| 9 | Donatos Pizza | +5.5% |
| 10 | Blaze Pizza | -5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
3,883 tracked Pizza Hut locations across 50 US states and DC. Texas, California, and Florida hold 22% of them.
Tracked stores by state
- Texas 450
- California 203
- Florida 187
- Ohio 181
- North Carolina 166
- Georgia 148
- Indiana 135
- Illinois 130
- Pennsylvania 127
- Missouri 118
- Oklahoma 108
- Tennessee 106
- Kansas 103
- Michigan 96
- Alabama 95
- Arkansas 94
- Virginia 93
- Louisiana 91
- Wisconsin 85
- Kentucky 84
- South Carolina 84
- New York 81
- Mississippi 77
- Colorado 75
- Arizona 72
- Washington 68
- Iowa 64
- Maryland 59
- Minnesota 57
- New Jersey 46
- Hawaii 43
- West Virginia 42
- Utah 38
- New Mexico 37
- Nebraska 35
- Oregon 33
- Montana 29
- Idaho 25
- Wyoming 24
- Nevada 17
- Maine 14
- South Dakota 14
- Massachusetts 12
- New Hampshire 8
- North Dakota 7
- Alaska 6
- Delaware 5
- Vermont 5
- Rhode Island 4
- Connecticut 1
- District of Columbia 1
Customer overlap
Who shops at Pizza Hut
Tracked chains Pizza Hut customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends