Growth
Subway against its category
The biggest tracked US sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Subway's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-12.1% |
| 2 |
J
Jimmy John's
|
+2.1% |
| 3 |
J
Jersey Mike's Subs
|
+12.0% |
| 4 |
F
Firehouse Subs
|
+4.7% |
| 5 |
M
McAlister's Deli
|
+3.8% |
| 6 |
C
Charleys Cheesesteaks
|
+9.2% |
| 7 |
P
Potbelly Sandwich Shop
|
+7.6% |
| 8 |
P
Penn Station East Coast Subs
|
-4.3% |
| 9 |
P
Primanti Bros.
|
-9.6% |
| 10 |
J
Jungle Jim's International Market
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
6,451 tracked Subway locations across 50 US states, DC, and 1 territory.
Tracked stores by state
- Ohio 491
- Texas 435
- Florida 380
- California 338
- Michigan 334
- Pennsylvania 314
- North Carolina 306
- Indiana 296
- Illinois 284
- Georgia 269
- Virginia 265
- Kentucky 217
- Tennessee 197
- New York 191
- Maryland 184
- Alabama 183
- South Carolina 140
- Utah 139
- Wisconsin 127
- Colorado 120
- Iowa 108
- Mississippi 88
- West Virginia 88
- Washington 84
- Missouri 82
- New Jersey 76
- Idaho 73
- Arizona 71
- Louisiana 57
- Oregon 56
- New Mexico 54
- Maine 45
- Hawaii 38
- Arkansas 35
- Connecticut 33
- Kansas 31
- Nevada 28
- Oklahoma 27
- Wyoming 23
- Massachusetts 20
- Delaware 19
- Montana 17
- Nebraska 16
- Alaska 15
- Minnesota 14
- District of Columbia 11
- North Dakota 8
- Rhode Island 8
- New Hampshire 6
- South Dakota 4
- Guam 3
- Vermont 3
Customer overlap
Who shops at Subway
Tracked chains Subway customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Marine Corps Exchange
45
Marine Corps Exchange
45
More trends