Growth
Subway against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Subway's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
13,128 tracked Subway locations across 50 US states, DC, and 1 territory. California, Texas, and Ohio hold 21% of them.
Tracked stores by state
- California 1,184
- Texas 921
- Ohio 662
- Florida 657
- Illinois 594
- Michigan 501
- New York 491
- Indiana 463
- North Carolina 459
- Pennsylvania 445
- Georgia 397
- Tennessee 372
- Wisconsin 356
- Virginia 353
- Minnesota 328
- Missouri 305
- Kentucky 280
- Colorado 279
- Alabama 270
- Connecticut 245
- South Carolina 236
- Maryland 222
- Mississippi 215
- Iowa 214
- Washington 213
- Louisiana 210
- Arkansas 202
- Massachusetts 184
- Arizona 180
- Oklahoma 155
- Oregon 142
- Utah 139
- West Virginia 123
- New Mexico 121
- Kansas 120
- New Jersey 119
- Nebraska 95
- Maine 90
- Idaho 78
- Nevada 70
- Hawaii 66
- New Hampshire 59
- Montana 49
- South Dakota 48
- Rhode Island 47
- Wyoming 40
- North Dakota 35
- Vermont 33
- Alaska 27
- Delaware 19
- District of Columbia 12
- Guam 3
Customer overlap
Who shops at Subway
Tracked chains Subway customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends