Growth
Las Palmas against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Las Palmas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
113 tracked Las Palmas locations across 30 US states. California, Texas, and Georgia hold 37% of them.
Tracked stores by state
- California 17
- Texas 17
- Georgia 8
- Illinois 8
- Arkansas 7
- Florida 7
- North Carolina 7
- Virginia 6
- Alabama 3
- Colorado 3
- Pennsylvania 3
- Washington 3
- Iowa 2
- Louisiana 2
- Missouri 2
- New York 2
- Tennessee 2
- Wisconsin 2
- Arizona 1
- Connecticut 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Massachusetts 1
- New Jersey 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at Las Palmas
Tracked chains Las Palmas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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