Growth
Domino's Pizza against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Domino's Pizza's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.2% |
| 2 |
C
Casey's
|
+1.2% |
| 3 |
L
Little Caesars
|
+8.9% |
| 4 |
P
Papa John's Pizza
|
+2.9% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-2.9% |
| 7 |
C
Chuck E. Cheese
|
+1.4% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.6% |
| 10 |
L
LaRosa's Pizzeria
|
-3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
5,648 tracked Domino's Pizza locations across 50 US states and DC.
Tracked stores by state
- Texas 643
- Florida 447
- California 380
- North Carolina 307
- Ohio 282
- Pennsylvania 260
- Georgia 229
- Virginia 224
- Illinois 208
- New Jersey 174
- Tennessee 161
- Michigan 142
- Alabama 140
- Indiana 136
- Colorado 135
- Maryland 123
- Washington 122
- New York 118
- South Carolina 116
- Arizona 114
- Kentucky 100
- Missouri 90
- Wisconsin 84
- Utah 82
- Oregon 70
- Louisiana 57
- Nevada 56
- Massachusetts 54
- Arkansas 51
- Idaho 49
- Mississippi 49
- New Mexico 48
- Iowa 46
- Oklahoma 38
- West Virginia 36
- Delaware 30
- Connecticut 29
- Kansas 27
- Maine 26
- Minnesota 21
- Nebraska 21
- Hawaii 18
- Rhode Island 18
- Wyoming 18
- Montana 17
- New Hampshire 17
- District of Columbia 10
- Vermont 9
- North Dakota 6
- South Dakota 6
- Alaska 4
Customer overlap
Who shops at Domino's Pizza
Tracked chains Domino's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCX
70
MCX
70
M
Marine Corps Exchange
52
Marine Corps Exchange
52
C
Camp LeJeune
51
More trends