Growth
Domino's Pizza against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Domino's Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Domino's Pizza | +1.7% |
| 2 | Little Caesars | -5.7% |
| 3 | Papa John's Pizza | +3.3% |
| 4 | Pizza Hut | -5.2% |
| 5 | Marco's Pizza | +8.0% |
| 6 | MOD Pizza | -16.2% |
| 7 | Jet's Pizza | -30.0% |
| 8 | Hungry Howie's Pizza | -3.2% |
| 9 | Donatos Pizza | +5.5% |
| 10 | Blaze Pizza | -5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
7,119 tracked Domino's Pizza locations across 50 US states and DC. Texas, California, and Florida hold 26% of them.
Tracked stores by state
- Texas 763
- California 595
- Florida 504
- North Carolina 314
- Ohio 288
- Pennsylvania 279
- Georgia 243
- New York 238
- Virginia 238
- Illinois 227
- Tennessee 194
- New Jersey 179
- Washington 161
- Missouri 160
- Colorado 157
- Michigan 157
- Minnesota 147
- Massachusetts 146
- Alabama 142
- Indiana 141
- Arizona 134
- Maryland 126
- South Carolina 124
- Wisconsin 117
- Louisiana 116
- Kentucky 105
- Oregon 90
- Oklahoma 88
- Utah 88
- Mississippi 79
- Arkansas 75
- Nevada 69
- New Mexico 65
- Connecticut 59
- Iowa 56
- Kansas 52
- Idaho 50
- New Hampshire 42
- West Virginia 40
- Nebraska 35
- Delaware 29
- Maine 28
- Montana 28
- Rhode Island 27
- Hawaii 24
- Wyoming 22
- South Dakota 21
- Vermont 19
- North Dakota 18
- District of Columbia 11
- Alaska 9
Customer overlap
Who shops at Domino's Pizza
Tracked chains Domino's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Walmart
100
McDonald's
84
MCX
61
Food Lion
59
Taco Bell
52
Chick-fil-A
47
Circle K
42
Wendy's
40
Camp LeJeune
39
More trends