Growth
Applebee's Grill + Bar against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Applebee's Grill + Bar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Texas Roadhouse | +6.1% |
| 2 | Chili's Grill & Bar | +5.7% |
| 3 | Olive Garden | +2.0% |
| 4 | Applebee's Grill + Bar | -1.3% |
| 5 | LongHorn Steakhouse | +9.0% |
| 6 | Outback Steakhouse | +0.2% |
| 7 | Red Robin Gourmet Burgers | -5.4% |
| 8 | Red Lobster | -0.7% |
| 9 | BJ's Restaurant & Brewhouse | -8.6% |
| 10 | Cheddar's Scratch Kitchen | +1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,546 tracked Applebee's Grill + Bar locations across 49 US states. California, New York, and Florida hold 19% of them.
Tracked stores by state
- California 103
- New York 100
- Florida 96
- Texas 90
- Michigan 81
- Pennsylvania 78
- Ohio 74
- New Jersey 56
- Indiana 55
- Georgia 53
- Virginia 50
- Missouri 45
- Minnesota 42
- North Carolina 41
- Illinois 37
- Washington 34
- Alabama 32
- South Carolina 30
- Kentucky 29
- Kansas 28
- Tennessee 28
- Wisconsin 28
- Massachusetts 27
- Iowa 25
- Arizona 24
- Colorado 21
- Mississippi 20
- Maryland 18
- New Mexico 16
- West Virginia 15
- Nebraska 14
- Oregon 14
- Maine 13
- New Hampshire 13
- Idaho 12
- Louisiana 12
- North Dakota 12
- Oklahoma 12
- Delaware 11
- Utah 10
- Montana 8
- Arkansas 7
- Nevada 7
- Rhode Island 7
- Connecticut 5
- South Dakota 5
- Wyoming 4
- Vermont 3
- Alaska 1
Customer overlap
Who shops at Applebee's Grill + Bar
Tracked chains Applebee's Grill + Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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