Growth
Applebee's Grill + Bar against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Applebee's Grill + Bar's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
1,286 tracked Applebee's Grill + Bar locations across 49 US states.
Tracked stores by state
- California 83
- Florida 83
- Michigan 82
- Texas 80
- Ohio 72
- New York 71
- Pennsylvania 67
- New Jersey 56
- Indiana 53
- Georgia 51
- Virginia 48
- North Carolina 38
- Washington 34
- Alabama 30
- Illinois 29
- South Carolina 28
- Kentucky 26
- Missouri 26
- Tennessee 25
- Arizona 23
- Iowa 21
- Colorado 18
- Mississippi 18
- Maryland 17
- Kansas 15
- Massachusetts 15
- West Virginia 15
- New Mexico 14
- Oregon 13
- Wisconsin 13
- Maine 12
- Idaho 11
- Delaware 10
- Louisiana 10
- New Hampshire 9
- Utah 9
- Minnesota 8
- Nebraska 8
- Montana 7
- North Dakota 6
- Nevada 6
- Connecticut 5
- Oklahoma 5
- Rhode Island 4
- Arkansas 3
- Vermont 3
- Wyoming 3
- South Dakota 2
- Alaska 1
Customer overlap
Who shops at Applebee's Grill + Bar
Tracked chains Applebee's Grill + Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Whidbey Island Bee Farm
94
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