Growth
Taco Bell against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Bell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
6,708 tracked Taco Bell locations across 50 US states and DC. California, Texas, and Florida hold 25% of them.
Tracked stores by state
- California 770
- Texas 566
- Florida 372
- Ohio 336
- Michigan 285
- Indiana 256
- Illinois 246
- New York 242
- Tennessee 227
- North Carolina 216
- Georgia 198
- Virginia 190
- Pennsylvania 182
- Arizona 178
- Colorado 168
- Missouri 152
- Kentucky 137
- Alabama 135
- Washington 132
- Wisconsin 124
- Arkansas 122
- Oregon 110
- New Jersey 108
- Minnesota 102
- South Carolina 96
- Maryland 88
- Oklahoma 88
- Louisiana 82
- Nevada 80
- Mississippi 77
- Kansas 74
- Massachusetts 67
- New Mexico 63
- Utah 59
- West Virginia 59
- Connecticut 51
- Iowa 45
- Idaho 32
- Hawaii 30
- Nebraska 30
- Montana 23
- Rhode Island 17
- Delaware 16
- South Dakota 15
- Alaska 14
- New Hampshire 11
- Wyoming 11
- Maine 10
- North Dakota 9
- District of Columbia 6
- Vermont 1
Customer overlap
Who shops at Taco Bell
Tracked chains Taco Bell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
McDonald's
100
Walmart
57
Wendy's
47
Circle K
47
Chick-fil-A
43
Marathon
42
Burger King
41
Arby's
38
Speedway
38
More trends