Growth
Taco Bell against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Bell's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+0.3% |
| 2 |
C
Chick-fil-A
|
+4.5% |
| 3 |
T
Taco Bell
|
+1.5% |
| 4 |
W
Wendy's
|
-8.2% |
| 5 |
B
Burger King
|
-2.7% |
| 6 |
P
Panda Express
|
+4.9% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.4% |
| 8 |
D
Dairy Queen
|
-0.1% |
| 9 |
A
Arby's
|
-5.0% |
| 10 |
C
Culver's
|
+5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
6,277 tracked Taco Bell locations across 50 US states and DC.
Tracked stores by state
- California 744
- Texas 556
- Florida 345
- Ohio 322
- Michigan 297
- Illinois 248
- New York 217
- Tennessee 211
- North Carolina 198
- Georgia 180
- Virginia 178
- Indiana 176
- Arizona 175
- Colorado 164
- Pennsylvania 163
- Missouri 142
- Alabama 129
- Wisconsin 129
- Washington 124
- New Jersey 106
- Kentucky 104
- Minnesota 101
- Oregon 100
- Maryland 87
- South Carolina 86
- Arkansas 81
- Oklahoma 79
- Mississippi 78
- Kansas 75
- Louisiana 75
- Nevada 65
- New Mexico 60
- Utah 58
- Massachusetts 57
- West Virginia 56
- Connecticut 47
- Iowa 45
- Hawaii 32
- Idaho 29
- Nebraska 29
- Montana 23
- South Dakota 17
- Delaware 16
- Alaska 15
- Wyoming 11
- Maine 10
- New Hampshire 10
- Rhode Island 10
- North Dakota 8
- District of Columbia 7
- Vermont 2
Customer overlap
Who shops at Taco Bell
Tracked chains Taco Bell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends