Trends · data through September 2026

Retail & consumer trends in Virginia

Iceflower tracks 68,422 stores from 41,792 retail and consumer chains in Virginia. Tobacco Hut & Vape grew fastest over the last year, ahead of Citgo and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
41,792
Tracked stores
68,422
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tobacco Hut & Vape and Citgo sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Tobacco Hut & Vape ▲11 +19.2%
2 Citgo ▲22 +19.0%
3 Hobby Lobby ▲13 +17.2%
4 Raceway ▲18 +14.5%
5 Value Village - +13.6%
6 Wawa ▲2 +13.1%
7 Publix - +13.0%
8 Murphy USA ▲4 +12.3%
9 Sheetz ▲2 +12.0%
10 First Watch ▲16 +10.9%
11 Exxon - +10.8%
12 Dollar Tree ▲5 +9.4%
13 Circle K ▲15 +9.2%
14 The Cheesecake Factory ▲8 +9.0%
15 Yard House ▲14 +8.3%

Store footprint

Store map

25,000 of 68,422 tracked store locations in Virginia, colored by category group. The top 5 chains by store count run 2,957 of the 68,422 stores (4%); 38,138 of the 41,792 tracked chains have a single store here.

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