Growth
KFC against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks KFC's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
2,740 tracked KFC locations across 50 US states. California, Texas, and Florida hold 21% of them.
Tracked stores by state
- California 285
- Texas 150
- Florida 145
- Ohio 141
- New York 114
- Michigan 113
- Georgia 108
- North Carolina 106
- Illinois 104
- Pennsylvania 85
- Tennessee 82
- Indiana 76
- South Carolina 71
- Kentucky 69
- Washington 68
- Alabama 67
- Colorado 66
- Missouri 65
- Virginia 65
- Mississippi 56
- New Jersey 47
- Arkansas 45
- Massachusetts 43
- Oklahoma 42
- Arizona 41
- Wisconsin 41
- Maryland 38
- Oregon 38
- Minnesota 36
- West Virginia 33
- Connecticut 31
- Iowa 31
- Utah 30
- Kansas 24
- New Mexico 24
- Louisiana 23
- Maine 17
- Nebraska 15
- Rhode Island 14
- New Hampshire 13
- Idaho 12
- Nevada 12
- Hawaii 11
- Delaware 8
- Montana 7
- North Dakota 7
- Vermont 7
- Wyoming 7
- South Dakota 4
- Alaska 3
Customer overlap
Who shops at KFC
Tracked chains KFC customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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