Growth
Paris Baguette against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paris Baguette's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
241 tracked Paris Baguette locations across 27 US states. California, New York, and New Jersey hold 56% of them.
Tracked stores by state
- California 70
- New York 40
- New Jersey 26
- Texas 17
- Pennsylvania 13
- Virginia 11
- Illinois 10
- Georgia 6
- Ohio 6
- Florida 5
- Maryland 5
- Arizona 4
- Colorado 3
- Michigan 3
- Nevada 3
- Washington 3
- Kansas 2
- Massachusetts 2
- Minnesota 2
- North Carolina 2
- Tennessee 2
- Hawaii 1
- Kentucky 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at Paris Baguette
Tracked chains Paris Baguette customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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