Growth
Baskin-Robbins against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baskin-Robbins's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
1,899 tracked Baskin-Robbins locations across 44 US states and DC. California, New York, and Florida hold 38% of them.
Tracked stores by state
- California 372
- New York 219
- Florida 128
- Texas 126
- Illinois 125
- Maryland 90
- New Jersey 82
- Virginia 60
- Georgia 53
- Tennessee 53
- North Carolina 42
- Michigan 38
- Pennsylvania 36
- Washington 34
- Louisiana 33
- Arizona 32
- New Mexico 28
- Colorado 27
- Ohio 27
- Indiana 24
- Hawaii 23
- Kentucky 22
- Oregon 22
- Mississippi 21
- Missouri 20
- Utah 19
- Wisconsin 19
- Oklahoma 14
- South Carolina 14
- Kansas 11
- Nevada 11
- Idaho 10
- Arkansas 9
- Alabama 8
- Connecticut 7
- District of Columbia 7
- Delaware 7
- Alaska 5
- West Virginia 5
- Massachusetts 4
- Montana 4
- Iowa 3
- Minnesota 2
- Wyoming 2
- Nebraska 1
Customer overlap
Who shops at Baskin-Robbins
Tracked chains Baskin-Robbins customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jewel-Osco
100
Zippy's
53
Schofield Barracks
51
Pearl Harbor
50
Giant Food
50
Luke
48
Gas N Wash
48
Hele
45
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