Trends · data through September 2026

Mexican Fast Food & Fast Casual in Virginia

Iceflower tracks 443 stores from 24 Mexican fast food & fast casual chains in Virginia. Chipotle Mexican Grill grew fastest over the last year, ahead of Rusty Taco and District Taco.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
24
Tracked stores
443
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chipotle Mexican Grill and Rusty Taco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +9.0%
2 R Rusty Taco logo Rusty Taco ▲1 +8.7%
3 D District Taco logo District Taco ▲1 +5.1%
4 B Barberitos logo Barberitos - +4.4%
5 Q Qdoba logo Qdoba - +4.2%
6 M Moe's Southwest Grill logo Moe's Southwest Grill - -1.9%
7 T Taco Bell logo Taco Bell - -6.0%
8 C Cafe Rio Mexican Grill logo Cafe Rio Mexican Grill ▼1 -9.0%
9 C California Tortilla logo California Tortilla - -9.3%
10 T Torchy's Tacos logo Torchy's Tacos ▼1 -12.2%
11 T Taco Bamba logo Taco Bamba - -37.9%
12 B Baja Fresh logo Baja Fresh - -41.5%
  • Taco Bell
  • Chipotle Mexican Grill
  • Moe's Southwest Grill
  • Qdoba
  • Taco Bamba
  • Del Taco
  • District Taco
  • Other tracked chains

Store footprint

Store map

443 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Taco Bell (181)
  • Chipotle Mexican Grill (144)
  • Moe's Southwest Grill (34)
  • Qdoba (30)
  • Taco Bamba (8)
  • Del Taco (1)
  • District Taco (7)
  • Other tracked chains

Top tracked chains by store count

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