Growth
Dunham's Sports against its category
The biggest tracked US sporting goods store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dunham's Sports's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | DICK'S Sporting Goods | -1.8% |
| 2 | Academy Sports + Outdoors | +2.9% |
| 3 | Bass Pro Shops | +6.8% |
| 4 | Scheels | +10.3% |
| 5 | Sportsman's Warehouse | -4.0% |
| 6 | Dunham's Sports | +2.8% |
| 7 | Cabela's | -8.9% |
| 8 | PGA TOUR Superstore | -1.2% |
| 9 | Golf Galaxy | -10.0% |
| 10 | Play It Again Sports | +1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
266 tracked Dunham's Sports locations across 26 US states. Michigan, Pennsylvania, and Ohio hold 48% of them.
Tracked stores by state
- Michigan 70
- Pennsylvania 30
- Ohio 27
- Wisconsin 22
- Indiana 17
- North Carolina 13
- Minnesota 10
- Illinois 9
- Tennessee 8
- Iowa 6
- Kentucky 6
- West Virginia 6
- Alabama 5
- Nebraska 5
- Georgia 4
- Kansas 4
- Missouri 4
- South Dakota 4
- Arkansas 3
- Oklahoma 3
- Virginia 3
- Montana 2
- North Dakota 2
- Maryland 1
- New Mexico 1
- Wyoming 1
Customer overlap
Who shops at Dunham's Sports
Tracked chains Dunham's Sports customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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