Trends · data through September 2026

Retail trends in Eau Claire, WI

Iceflower tracks 167 stores from 142 retail chains in Eau Claire, WI. Dollar General grew fastest over the last year, ahead of Ace Hardware and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
142
Tracked stores
167
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Ace Hardware sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +1.4%
2 Ace Hardware - +0.4%
3 Dollar Tree - -3.3%
4 Family Dollar - -4.8%
  • Discount Store
  • Shoe Stores & Footwear Brands
  • Hardware Store
  • Thrift Stores
  • Art Craft Hobby Store
  • Sporting Goods Store
  • Women's Contemporary
  • Other categories

Store footprint

Store map

167 tracked store locations in Eau Claire, WI, colored by category. The top 5 chains by store count run 25 of the 167 stores (15%); 132 of the 142 tracked chains have a single store here. 14% of the tracked retail stores here are discount stores, against 11% across Wisconsin.

  • Discount Store (24)
  • Shoe Stores & Footwear Brands (8)
  • Hardware Store (8)
  • Thrift Stores (8)
  • Art Craft Hobby Store (7)
  • Sporting Goods Store (7)
  • Women's Contemporary (7)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →