Trends · data through September 2026

Retail trends in Appleton, WI

Iceflower tracks 306 stores from 266 retail chains in Appleton, WI. Batteries Plus Bulbs grew fastest over the last year, ahead of Dollar Tree and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
266
Tracked stores
306
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Batteries Plus Bulbs and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Batteries Plus Bulbs - +8.4%
2 Dollar Tree - +3.9%
3 Goodwill - +2.0%
4 Walmart - -6.2%
5 Family Dollar ▲1 -28.4%
6 Rogan's Shoes ▼1 -36.5%
  • Discount Store
  • Thrift Stores
  • Vape & Tobacco Shops
  • Sporting Goods Store
  • Hardware Store
  • Women's Contemporary
  • Art Craft Hobby Store
  • Other categories

Store footprint

Store map

306 tracked store locations in Appleton, WI, colored by category. The top 5 chains by store count run 26 of the 306 stores (8%); 244 of the 266 tracked chains have a single store here. 8% of the tracked retail stores here are discount stores, against 11% across Wisconsin.

  • Discount Store (25)
  • Thrift Stores (17)
  • Vape & Tobacco Shops (16)
  • Sporting Goods Store (14)
  • Hardware Store (13)
  • Women's Contemporary (13)
  • Art Craft Hobby Store (12)
  • Other categories

Top tracked chains by store count

More trends

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