Trends · data through September 2026

Furniture Stores in Wisconsin

Iceflower tracks 176 stores from 134 furniture store chains in Wisconsin. Steinhafels grew fastest over the last year, ahead of Furniture & ApplianceMart and Ashley HomeStore.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
134
Tracked stores
176
Consumer panel
130M+

Growth ranking

Fastest-growing tracked furniture store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Steinhafels and Furniture & ApplianceMart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Steinhafels - +14.6%
2 Furniture & ApplianceMart - -1.6%
3 Ashley HomeStore - -3.9%
4 Bob's Discount Furniture - -4.5%
5 Verlo Mattress - -32.6%
  • Steinhafels
  • IKEA
  • Ashley HomeStore
  • Bob's Discount Furniture
  • BILTRITE
  • Colder's
  • Slumberland Furniture
  • Other tracked chains

Store footprint

Store map

176 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 38 of the 176 stores (22%); 124 of the 134 tracked chains have a single store here. 3% of the tracked retail stores here are furniture stores, against 2% across the United States.

  • Steinhafels (10)
  • IKEA (2)
  • Ashley HomeStore (11)
  • Bob's Discount Furniture (5)
  • BILTRITE (1)
  • Colder's (1)
  • Slumberland Furniture (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 Ashley HomeStore 11
  • 2 Steinhafels 10
  • 3 Slumberland Furniture 8
  • 4 Bob's Discount Furniture 5
  • 5 Verlo Mattress 4
  • 6 Furniture & ApplianceMart 4
  • 7 HOM Furniture 4
  • 8 IKEA 2
  • 9 MTOC Mattress 2
  • 10 Flexpay Furniture 2
  • 11 Savvy Home Consignments 1
  • 12 Brass Butterfly Trading Co. 1
  • 13 Oak + Linen 1
  • 14 The Northwoods 1
  • 15 Soul Patina 1
  • 16 Convivio 1
  • 17 Cheese Lab Designs 1
  • 18 Serendipity ReDesign 1
  • 19 This & That at The Mill 1
  • 20 Ormson Supply 1
  • 21 Fontana Home 1
  • 22 Huck & Finn 1
  • 23 Total Glass and Paint 1
  • 24 The Water Lily 1
  • 25 The RoomPlace 1
  • 26 Past Basket 1
  • 27 Hattie and Elsie 1
  • 28 Key Pieces 1
  • 29 Wisconsin Cutlery 1
  • 30 Meyer Feed And Seed 1
  • 31 Relish Kitchen Store 1
  • 32 Countryside Refind 1
  • 33 HD Furniture 1
  • 34 Home Again 1
  • 35 Star Restaurant Equipment & Supply 1
  • 36 Lebakkens Inc 1
  • 37 Etcetera by BLH 1
  • 38 Urban Farm Girl 1
  • 39 Urban Evolutions 1
  • 40 Galleria Furniture 1
  • 41 Port's Cozy Corner 1
  • 42 Savings Makes Cents 1
  • 43 Furniture Phases 1
  • 44 Budget Boutique LLC 1
  • 45 Riverwalk Candle Co 1
  • 46 Botanica El Angel 1
  • 47 319 Gallery 1
  • 48 The Vintage Flip 1
  • 49 Off Yer Rocker 1
  • 50 Franciscan Peacemakers 1

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