Trends · data through August 2026

Grocery & Convenience trends in Wisconsin

Iceflower tracks 1,802 stores from 750 grocery & convenience chains in Wisconsin. Hy-Vee grew fastest over the last year, ahead of Willy Street Co-op and Dick's Fresh Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
750
Tracked stores
1,802
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hy-Vee and Willy Street Co-op sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hy-Vee logo Hy-Vee - +19.9%
2 W Willy Street Co-op ▲2 +18.8%
3 D Dick's Fresh Market logo Dick's Fresh Market - +16.8%
4 M Marketplace Foods logo Marketplace Foods ▲1 +12.7%
5 S Super 1 Foods logo Super 1 Foods ▲1 +12.3%
6 S Sam's Club logo Sam's Club - +9.9%
7 C Costco logo Costco - +6.7%
8 W Woodman's Food Market logo Woodman's Food Market - +6.7%
9 T Trig's logo Trig's ▲1 +5.9%
10 T Total Wine & More logo Total Wine & More ▲2 +4.8%
11 M Meijer logo Meijer - +4.7%
12 T Trader Joe's logo Trader Joe's - +4.0%
13 S Sendik's logo Sendik's - +1.6%
14 H Health Hut Natural Foods ▼1 +1.1%
15 F Festival Foods logo Festival Foods - +0.6%

Store footprint

Store map

1,802 tracked store locations in Wisconsin, colored by category.

Top tracked chains by store count

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