Metro by metro
The leading discount store chains in every Wisconsin metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar Tree leads in 7 metro areas, Dollar General in 6 metro areas. Against their share in Wisconsin as a whole, Dollar General stands out in 5 metro areas, Family Dollar in 5 metro areas, and Dollar Tree in 3 metro areas.
By tracked consumer spend, Q4 2025–Q3 2026
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Dollar General
Relative #1 in 5 metro areas
Madison, WI 1.6× · Janesville-Beloit, WI 1.6× · Wausau, WI 1.4× · Fond du Lac, WI 1.5× · Minneapolis, MN (WI part) 2.1×
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Family Dollar
Relative #1 in 5 metro areas
Green Bay, WI 1.4× · Eau Claire, WI 2.9× · Racine-Mount Pleasant, WI 1.5× · Kenosha, WI 1× · Oshkosh-Neenah, WI 1.5×
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Dollar Tree
Relative #1 in 3 metro areas
Milwaukee-Waukesha, WI 1.5× · Appleton, WI 1.2× · La Crosse-Onalaska, WI-MN (WI part) 1.3×
Not enough tracked stores: Duluth, MN-WI (WI part) · Sheboygan, WI
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Dollar Tree
#1 in 7 metro areas
Milwaukee-Waukesha, WI · Green Bay, WI · Appleton, WI · Racine-Mount Pleasant, WI · Kenosha, WI · Oshkosh-Neenah, WI · La Crosse-Onalaska, WI-MN (WI part)
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Dollar General
#1 in 6 metro areas
Madison, WI · Eau Claire, WI · Janesville-Beloit, WI · Wausau, WI · Fond du Lac, WI · Minneapolis, MN (WI part)
Not enough tracked stores: Duluth, MN-WI (WI part) · Sheboygan, WI
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to Wisconsin compares a chain's share of the metro area's spend with its share in Wisconsin as a whole. It ranks the 7 biggest chains in Wisconsin and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Wisconsin is light gray. A metro area crossing the state line counts only its stores in Wisconsin. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Five Below | ▲1 | +19.3% |
| 2 | Dollar Tree | - | -2.2% |
| 3 | Dollar General | - | -2.6% |
| 4 | Family Dollar | ▼1 | -12.9% |
| 5 | DaaBIN Store | ▲1 | -18.2% |
| 6 | Big Lots | ▼1 | -98.1% |
- Dollar Tree
- Dollar General
- Five Below
- Family Dollar
- Ollie's Bargain Outlet
- Nunu's Hot Bargains
- Cloverdale Country Store
- Other tracked chains
Store footprint
Store map
710 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 660 of the 710 stores (93%); 39 of the 46 tracked chains have a single store here. 11% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar Tree (169)
- Dollar General (312)
- Five Below (32)
- Family Dollar (134)
- Ollie's Bargain Outlet (8)
- Nunu's Hot Bargains (1)
- Cloverdale Country Store (1)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar General 312
- 2 Dollar Tree 169
- 3 Family Dollar 134
- 4 Five Below 32
- 5 Big Lots 13
- 6 Ollie's Bargain Outlet 8
- 7 DaaBIN Store 3
- 8 Ignite Dispensary New Richmond 1
- 9 The Bargain Spot Monroe 1
- 10 Erin Enterprises 1
- 11 BinSconsin 1
- 12 2nd Chance Goods 1
- 13 Bargain Deals 1
- 14 ACR Liquidations 1
- 15 Deal Zone Discount 1
- 16 Milwaukee Habitat for Humanity ReStore 1
- 17 Islandtree Discount 1
- 18 Beaver's Dime Store 1
- 19 Simply Thrift 1
- 20 J & P Liquidators 1
- 21 Mkeedeals 1
- 22 Black Fridays 1
- 23 Deals For Days 1
- 24 Discount Point 1
- 25 Liquidators Plus 1
- 26 Waldyn Liquidators 1
- 27 Nunu's Hot Bargains 1
- 28 Cloverdale Country Store 1
- 29 Victory Lane Diecast LLC 1
- 30 Look for Less 1
- 31 Frugal Freddie's 1
- 32 Burlington Wholesale 1
- 33 Liquidation Paradise 1
- 34 Ray's Close Outs 1
- 35 Rapid Dealz Wi 1
- 36 Hot Bargain Depot 1
- 37 Warehouse Sale - Pop-Up Shoe Store 1
- 38 Surplus Outlet 1
- 39 Bits & Pallets Depot 1
- 40 Dollar Y Mas 1
- 41 Hartland Liquidation 1
- 42 Dollar Bazaar 1
- 43 Bargain City 1
- 44 Cheap Charlie's Bargain Bins 1
- 45 Da Ess-Sach Blatz 1
- 46 David's Discount Retail Store 1
More trends