Trends · data through September 2026

Hardware Stores in Wisconsin

Iceflower tracks 324 stores from 144 hardware store chains in Wisconsin. All American Do It Center grew fastest over the last year, ahead of Ace Hardware and Harbor Freight Tools.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
144
Tracked stores
324
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hardware store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. All American Do It Center and Ace Hardware sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 All American Do It Center - +18.7%
2 Ace Hardware - +3.8%
3 Harbor Freight Tools - +1.3%
4 Hardware Hank - -2.3%
5 True Value - -7.7%
6 Fourmens Farm Home - -9.7%
7 Lampert Lumber - -100.0%
  • Ace Hardware
  • Harbor Freight Tools
  • True Value
  • Elliott Ace Hardware
  • TNT Ace Hardware
  • Woodruff Hardware Inc
  • Nelson True Value
  • Other tracked chains

Store footprint

Store map

324 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 177 of the 324 stores (55%); 133 of the 144 tracked chains have a single store here. 5% of the tracked retail stores here are hardware stores, against 4% across the United States.

  • Ace Hardware (97)
  • Harbor Freight Tools (28)
  • True Value (43)
  • Elliott Ace Hardware (1)
  • TNT Ace Hardware (1)
  • Woodruff Hardware Inc (1)
  • Nelson True Value (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Ace Hardware 97
  • 2 True Value 43
  • 3 Harbor Freight Tools 28
  • 4 Hardware Hank 6
  • 5 Lampert Lumber 3
  • 6 Fourmens Farm Home 3
  • 7 All American Do It Center 3
  • 8 Direct Tools Factory Outlet 2
  • 9 MWSCO Mississippi Welders Supply Co. 2
  • 10 Tennies Ace Hardware 2
  • 11 Home Lumber Company 2
  • 12 Eau Claire Lawn Equipment 1
  • 13 Nelson Shopping Center 1
  • 14 Bay Ridge Building Supply 1
  • 15 Brick's Hortonville Hardware 1
  • 16 Darrell's Hardware and Rental 1
  • 17 Theisen Lumber & Millwork 1
  • 18 New Holstein True Value 1
  • 19 Three Lakes Hardware 1
  • 20 Karsyn's Korner/Do It Best Hardware 1
  • 21 New London Building Supply 1
  • 22 Middleton Farmers Cooperative 1
  • 23 Hammer & Stain Stateline 1
  • 24 New Lisbon Hardware Hank 1
  • 25 Krantz Hardware LLC 1
  • 26 Algoma Hardware & Sporting Goods 1
  • 27 Mondovi Hardware 1
  • 28 Woodcraft 1
  • 29 McRae True Value Hardware 1
  • 30 Gresham Hardware and Auto 1
  • 31 Hene Supply 1
  • 32 Washburn Hardware & Sport 1
  • 33 Harbor Hardware 1
  • 34 Matco Tools 1
  • 35 Balsam Lake Hardware & Rental 1
  • 36 Mazo Hardware & Rental 1
  • 37 Washington Equipment 1
  • 38 Maxon Equipment Inc. 1
  • 39 Evergreen Power LLC 1
  • 40 Ag Partners Coop 1
  • 41 Ambrosius Sales and Service 1
  • 42 Prentice Hardware 1
  • 43 Klein Hardware 1
  • 44 Pittsville Farm & Home Center 1
  • 45 Plainfield Hardware Hank 1
  • 46 Kroner Hardware 1
  • 47 Milwaukee School Supply 1
  • 48 Quality Hardware Co. Inc. 1
  • 49 Wausaukee Lumber Co Inc 1
  • 50 Krueger's True Value 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.