Trends · data through September 2026

Retail trends in Wausau, WI

Iceflower tracks 156 stores from 127 retail chains in Wausau, WI. Goodwill grew fastest over the last year, ahead of Bath & Body Works and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
127
Tracked stores
156
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Bath & Body Works sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill - 0.0%
2 Bath & Body Works - -5.1%
3 Dollar Tree - -5.6%
4 Dollar General - -14.5%
5 Family Dollar - -18.3%
  • Discount Store
  • Sporting Goods Store
  • Home Improvement Center
  • Art Craft Hobby Store
  • Thrift Stores
  • Electronics Store
  • Furniture Store
  • Other categories

Store footprint

Store map

156 tracked store locations in Wausau, WI, colored by category. The top 5 chains by store count run 24 of the 156 stores (15%); 112 of the 127 tracked chains have a single store here. 7% of the tracked retail stores here are home improvement centers, against 4% across Wisconsin.

  • Discount Store (19)
  • Sporting Goods Store (13)
  • Home Improvement Center (11)
  • Art Craft Hobby Store (9)
  • Thrift Stores (9)
  • Electronics Store (7)
  • Furniture Store (7)
  • Other categories

Top tracked chains by store count

More trends

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