Trends · data through September 2026

Sporting Goods Stores in Wisconsin

Iceflower tracks 384 stores from 309 sporting goods store chains in Wisconsin. DICK'S Sporting Goods grew fastest over the last year, ahead of Play It Again Sports and Dunham's Sports.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
309
Tracked stores
384
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sporting goods store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. DICK'S Sporting Goods and Play It Again Sports sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 DICK'S Sporting Goods - +4.3%
2 Play It Again Sports ▲1 +3.3%
3 Dunham's Sports - -2.4%
4 Wheel & Sprocket - -4.4%
5 Cabela's - -8.6%
6 Golf Galaxy - -8.9%
7 West Marine - -9.9%
8 Trek Bicycle - -14.6%
9 Performance Running Outfitters ▼1 -36.4%
  • DICK'S Sporting Goods
  • Dunham's Sports
  • Scheels
  • Cabela's
  • Bass Pro Shops
  • Sportsman's Warehouse
  • Wheel & Sprocket
  • Other tracked chains

Store footprint

Store map

384 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 56 of the 384 stores (15%); 286 of the 309 tracked chains have a single store here. 6% of the tracked retail stores here are sporting goods stores, against 4% across the United States.

  • DICK'S Sporting Goods (13)
  • Dunham's Sports (22)
  • Scheels (2)
  • Cabela's (3)
  • Bass Pro Shops (2)
  • Sportsman's Warehouse (2)
  • Wheel & Sprocket (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 Dunham's Sports 22
  • 2 DICK'S Sporting Goods 13
  • 3 Play It Again Sports 9
  • 4 Wheel & Sprocket 8
  • 5 Trek Bicycle 4
  • 6 Performance Running Outfitters 4
  • 7 Cabela's 3
  • 8 Golf Galaxy 3
  • 9 West Marine 3
  • 10 ERIK'S - Bike Board Ski 3
  • 11 Scheels 2
  • 12 Sherper's 2
  • 13 Top Notch Bowling Pro Shop 2
  • 14 Gander Outdoors 2
  • 15 Holliday Food & Sport 2
  • 16 Clear Water Outdoor 2
  • 17 The Minnow Bucket 2
  • 18 Sports Plus 2
  • 19 Simply Swimming 2
  • 20 Bass Pro Shops 2
  • 21 Sportsman's Warehouse 2
  • 22 Pure Hockey 2
  • 23 Driftless Angler 1
  • 24 Midwest Pool Supply 1
  • 25 Simonar Sports Inc. 1
  • 26 Butch's Archery 1
  • 27 Fond du Lac Cyclery 1
  • 28 Can Of Worms 1
  • 29 Virlee Gunworks Shooting Center 1
  • 30 Phase 2 Skateshop 1
  • 31 Builer's Cycle & Fitness 1
  • 32 Firehouse Products 1
  • 33 Johnson Tractor 1
  • 34 Seliga's Pro Shop 1
  • 35 John's Saw Service 1
  • 36 Sports Hollow 1
  • 37 AAA Sport Shop 1
  • 38 Oemig's Sport Shop 1
  • 39 Sports & Fitness Outlet 1
  • 40 Smith's Bike Shop 1
  • 41 Jenk's Bait and Tackle 1
  • 42 Mathews Archery, Inc. 1
  • 43 Main Street Guns and Knives 1
  • 44 Terry's Bait & Tackle 1
  • 45 Townline Sports 1
  • 46 Motorless Motion Bicycles 1
  • 47 LTR Power Center 1
  • 48 All American Sports 1
  • 49 Rome Outdoors 1
  • 50 Bullseye Games 1

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