Trends · data through August 2026

Retail & consumer trends in Wisconsin

Iceflower tracks 13,573 stores from 6,978 retail and consumer chains in Wisconsin. Hy-Vee grew fastest over the last year, ahead of Jersey Mike's Subs and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
6,978
Tracked stores
13,573
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hy-Vee and Jersey Mike's Subs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hy-Vee logo Hy-Vee ▲16 +19.6%
2 J Jersey Mike's Subs logo Jersey Mike's Subs ▲10 +15.6%
3 H Hobby Lobby logo Hobby Lobby ▲8 +14.3%
4 M Michaels logo Michaels ▲15 +13.9%
5 O O&H Danish Bakery logo O&H Danish Bakery ▲10 +13.1%
6 R Ross Dress for Less logo Ross Dress for Less ▲5 +11.4%
7 C Colectivo Coffee logo Colectivo Coffee ▲9 +10.8%
8 H HomeGoods logo HomeGoods ▲12 +10.6%
9 S Sam's Club logo Sam's Club - +9.6%
10 M Marcus Theatres logo Marcus Theatres ▲10 +9.4%
11 A Aurora Pharmacy logo Aurora Pharmacy ▲8 +9.2%
12 L lululemon logo lululemon ▲10 +9.1%
13 T Tractor Supply Co. logo Tractor Supply Co. ▲7 +8.7%
14 D Dollar Tree logo Dollar Tree ▲3 +7.5%
15 G Goodwill logo Goodwill ▲3 +7.3%

Store footprint

Store map

13,573 tracked store locations in Wisconsin, colored by category group.

Top tracked chains by store count

More trends

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