Trends · data through September 2026

Retail & consumer trends in Wisconsin

Iceflower tracks 40,984 stores from 26,635 retail and consumer chains in Wisconsin. Speedway grew fastest over the last year, ahead of Sierra and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
26,635
Tracked stores
40,984
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Speedway and Sierra sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Speedway ▲2 +18.5%
2 Sierra ▲25 +18.3%
3 Hobby Lobby ▲4 +18.0%
4 Tractor Supply Co. ▲8 +17.3%
5 Shell ▲3 +17.1%
6 Woodman's Food Market - +15.8%
7 Extra Space Storage ▲9 +14.3%
8 Michaels ▲8 +12.6%
9 Victoria's Secret ▲10 +12.4%
10 L&M Fleet Supply ▲10 +11.9%
11 Jersey Mike's Subs ▲16 +10.7%
12 Casey's ▲4 +10.6%
13 Grand Appliance and TV ▲16 +10.6%
14 Hy-Vee ▲7 +10.2%
15 Exxon ▲7 +10.1%

Store footprint

Store map

25,000 of 40,984 tracked store locations in Wisconsin, colored by category group. The top 5 chains by store count run 1,886 of the 40,984 stores (5%); 24,717 of the 26,635 tracked chains have a single store here.

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