Trends · data through September 2026

Department Stores in Wisconsin

Iceflower tracks 67 stores from 13 department stores in Wisconsin. Macy's grew fastest over the last year, ahead of Kohl's and JCPenney.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 13
Tracked stores: 67
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked department stores

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Macy's and Kohl's sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	M Macy's	▲1	+15.3%
2	K Kohl's	-	-0.2%
3	J JCPenney	▼1	-5.1%

Kohl's
Macy's
JCPenney
Macy's Backstage
Everyday Hometown
Northern Merchandise
Jack L. Marcus Department Store
Other tracked chains

Store footprint

Store map

67 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

Kohl's (44)
Macy's (3)
JCPenney (10)
Macy's Backstage (1)
Everyday Hometown (1)
Northern Merchandise (1)
Jack L. Marcus Department Store (1)
Other tracked chains

Top tracked chains by store count

1 K Kohl's 44
2 J JCPenney 10
3 M Macy's 3
4 M Macy's Backstage 1
5 E Everyday Hometown 1
6 N Northern Merchandise 1
7 J Jack L. Marcus Department Store 1
8 E Evans 1
9 S Schroeder's Department Store 1
10 T Tomlinson's 1
11 T Tomah Cash Mercantile Company 1
12 G GoodFinds 1
13 B Bon-Ton 1

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