Growth
Blain's Farm & Fleet against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Blain's Farm & Fleet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Tractor Supply Co. | +1.4% |
| 2 | Fleet Farm | +3.4% |
| 3 | Rural King | +2.2% |
| 4 | Blain's Farm & Fleet | -4.5% |
| 5 | D&B Supply | -1.2% |
| 6 | C-A-L Ranch Stores | -18.1% |
| 7 | BomgaarsSupply | +2.0% |
| 8 | Murdoch's Ranch & Home Supply | +8.2% |
| 9 | Runnings | +5.5% |
| 10 | Atwoods Ranch & Home Goods | +5.2% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked Blain's Farm & Fleet locations across 4 US states. Illinois, Wisconsin, and Iowa hold 89% of them.
Customer overlap
Who shops at Blain's Farm & Fleet
Tracked chains Blain's Farm & Fleet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kwik Trip
100
Pick 'n Save
72
Menards
37
Kelly Express Mart
30
Franksville Mart
27
Sendik's
26
Fareway
23
Polly's Food Service
22
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