Trends · data through September 2026

Party & Seasonal in Wisconsin

Iceflower tracks 44 stores from 9 party & seasonal chains in Wisconsin. Spirit Halloween grew fastest over the last year, ahead of Halloween Express and Party City.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
44
Consumer panel
130M+

Growth ranking

Fastest-growing tracked party & seasonal chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Spirit Halloween logo Spirit Halloween - -2.1%
2 H Halloween Express - -87.8%
3 P Party City logo Party City - -98.8%

Store footprint

Store map

44 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Phantom Fireworks (5)
  • Spirit Halloween (17)
  • American Fireworks (3)
  • Freedom Fireworks (1)
  • Xtreme Fireworks (1)
  • Fireworks City (1)
  • Pyro City Fireworks (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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