Trends · data through September 2026

Retail trends in Oshkosh-Neenah, WI

Iceflower tracks 171 stores from 151 retail chains in Oshkosh-Neenah, WI. Dollar General grew fastest over the last year, ahead of Goodwill and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
151
Tracked stores
171
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +12.2%
2 Goodwill - +4.3%
3 Dollar Tree - -1.1%
4 Walmart - -8.5%
5 Family Dollar - -18.0%
  • Discount Store
  • Sporting Goods Store
  • Thrift Stores
  • Pet Store
  • Electronics Store
  • Art Craft Hobby Store
  • Home Improvement Center
  • Other categories

Store footprint

Store map

171 tracked store locations in Oshkosh-Neenah, WI, colored by category. The top 5 chains by store count run 20 of the 171 stores (12%); 141 of the 151 tracked chains have a single store here. 8% of the tracked retail stores here are thrift stores, against 5% across Wisconsin.

  • Discount Store (19)
  • Sporting Goods Store (15)
  • Thrift Stores (13)
  • Pet Store (8)
  • Electronics Store (8)
  • Art Craft Hobby Store (8)
  • Home Improvement Center (7)
  • Other categories

Top tracked chains by store count

More trends

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