Trends · data through September 2026

Leisure & Travel trends in Wisconsin

Iceflower tracks 2,758 stores from 2,322 leisure & travel chains in Wisconsin. Staybridge Suites grew fastest over the last year, ahead of SpringHill Suites and TownePlace Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,322
Tracked stores
2,758
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Staybridge Suites and SpringHill Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Staybridge Suites ▲3 +15.2%
2 SpringHill Suites ▲3 +11.1%
3 TownePlace Suites ▲5 +8.7%
4 Rogers Cinema 8 - +5.1%
5 Fairfield Inn & Suites - +4.2%
6 Moose Lodge ▲4 +3.5%
7 GameStop - +2.4%
8 Holiday Inn ▲3 +2.2%
9 Country Inn & Suites - -1.1%
10 Motel 6 ▲2 -2.1%
11 Holiday Inn Express & Suites ▲1 -3.9%
12 Days Inn ▲2 -4.5%
13 Choice Hotels - -7.1%
14 Baymont by Wyndham - -7.9%
15 AmericInn - -10.0%

Store footprint

Store map

2,758 tracked store locations in Wisconsin, colored by category. The top 5 chains by store count run 178 of the 2,758 stores (6%); 2,224 of the 2,322 tracked chains have a single store here. 6% of the tracked leisure & travel stores here are bowling alleys, against 2% across the United States.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.