Trends · data through August 2026

Leisure & Travel trends in Wisconsin

Iceflower tracks 628 stores from 580 leisure & travel chains in Wisconsin. Holiday Inn Express & Suites grew fastest over the last year, ahead of Spectrum and Marcus Theatres.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
580
Tracked stores
628
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Spectrum sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲2 +0.1%
2 S Spectrum logo Spectrum - -9.3%
3 M Marcus Theatres logo Marcus Theatres - -9.6%
4 H Hilton Garden Inn logo Hilton Garden Inn ▲2 -13.4%
5 H Hampton Inn & Suites logo Hampton Inn & Suites - -17.0%
6 C Choice Hotels logo Choice Hotels - -19.4%
7 U Urban Air Trampoline and Adventure Park logo Urban Air Trampoline and Adventure Park ▼2 -27.9%
8 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▼2 -41.9%

Store footprint

Store map

628 tracked store locations in Wisconsin, colored by category.

Top tracked chains by store count

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