Trends · data through September 2026

Retail trends in Fond du Lac, WI

Iceflower tracks 116 stores from 100 retail chains in Fond du Lac, WI. Dollar General grew fastest over the last year, ahead of Dollar Tree and Family Dollar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
100
Tracked stores
116
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +3.7%
2 Dollar Tree - -4.8%
3 Family Dollar - -24.0%
  • Discount Store
  • Thrift Stores
  • Vape & Tobacco Shops
  • Sporting Goods Store
  • Art Craft Hobby Store
  • Furniture Store
  • Flower Shop
  • Other categories

Store footprint

Store map

116 tracked store locations in Fond du Lac, WI, colored by category. The top 5 chains by store count run 17 of the 116 stores (15%); 91 of the 100 tracked chains have a single store here. 15% of the tracked retail stores here are discount stores, against 11% across Wisconsin.

  • Discount Store (17)
  • Thrift Stores (8)
  • Vape & Tobacco Shops (7)
  • Sporting Goods Store (7)
  • Art Craft Hobby Store (6)
  • Furniture Store (5)
  • Flower Shop (5)
  • Other categories

Top tracked chains by store count

  • 1 Dollar General 7
  • 2 Family Dollar 3
  • 3 Dollar Tree 3
  • 4 Chimera Hobby Shop 2
  • 5 Goodwill 2
  • 6 T.J.Maxx 2
  • 7 Rens Floral 2
  • 8 Ace Hardware 2
  • 9 Holliday Food & Sport 2
  • 10 Lillians 1
  • 11 Looking Glass 1
  • 12 River Haus Bait 1
  • 13 Madeline Clothing Company 1
  • 14 Soul Patina 1
  • 15 Main Street Fashion 1
  • 16 Edith's Bridal 1
  • 17 FDL Surplus Army Navy Store 1
  • 18 Fox River Glove 1
  • 19 Lunar & Lake Book Market 1
  • 20 Webster's Marketplace 1
  • 21 Lakeside Smokes & Vapes, L.L.C. 1
  • 22 The Goldsmith 1
  • 23 Milwaukee PC 1
  • 24 Daily Thread 1
  • 25 Stone and Suede 1
  • 26 Fond du Lac Cyclery 1
  • 27 Patina Vie 1
  • 28 Stuart's Landscaping & Garden Center 1
  • 29 Berry Patch Nursery & Garden Center 1
  • 30 Quilting Legacies 1
  • 31 Victoria's Secret 1
  • 32 Smoke World Vape 1
  • 33 Secrets III 1
  • 34 Little Munchkins Resale Shop 1
  • 35 JOANN Fabric and Craft Stores 1
  • 36 Animal House Feed Co. 1
  • 37 Attitude Sports 1
  • 38 FDL Vapor 1
  • 39 Big Lots 1
  • 40 Charming Reads 1
  • 41 Tom's Military and Gun Shop 1
  • 42 Roadside Relics 1
  • 43 Blue Heron Antiques 1
  • 44 Chic Tique Girls 1
  • 45 Islandtree Discount 1
  • 46 Fiddler Creek 1
  • 47 Deja Vu Boutique & Home 1
  • 48 Bath & Body Works 1
  • 49 Kartechner & Girls Flower Co. 1
  • 50 Back Porch Gatherings 1

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