Trends · data through September 2026

Retail trends in Milwaukee-Waukesha, WI

Iceflower tracks 1,930 stores from 1,260 retail chains in Milwaukee-Waukesha, WI. Citi Trends grew fastest over the last year, ahead of Board Game Barrister and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,260
Tracked stores
1,930
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Citi Trends and Board Game Barrister sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Citi Trends ▲7 +19.9%
2 Board Game Barrister ▲6 +17.9%
3 Five Below ▲3 +17.6%
4 The Salvation Army Family Store & Donation Center ▲4 +17.3%
5 Stan's Fit For Your Feet ▲4 +17.1%
6 Grand Appliance and TV ▲2 +16.6%
7 Steinhafels ▲3 +15.8%
8 Victoria's Secret ▲5 +15.6%
9 Cigarette Depot ▲5 +13.9%
10 DTLR ▲3 +11.6%
11 Kay Jewelers ▲3 +11.6%
12 Zumiez ▲3 +11.4%
13 Hallmark ▲3 +10.9%
14 Ace Hardware ▲1 +9.7%
15 Sierra ▲2 +8.6%

Store footprint

Store map

1,930 tracked store locations in Milwaukee-Waukesha, WI, colored by category. The top 5 chains by store count run 149 of the 1,930 stores (8%); 1,090 of the 1,260 tracked chains have a single store here. 6% of the tracked retail stores here are discount stores, against 11% across Wisconsin.

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