Trends · data through August 2026

Retail trends in Milwaukee-Waukesha, WI

Iceflower tracks 984 stores from 536 retail chains in Milwaukee-Waukesha, WI. SKECHERS grew fastest over the last year, ahead of Rainbow Shops and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
536
Tracked stores
984
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SKECHERS and Rainbow Shops sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S SKECHERS logo SKECHERS ▲4 +16.8%
2 R Rainbow Shops logo Rainbow Shops ▲4 +16.5%
3 H Hobby Lobby logo Hobby Lobby - +14.9%
4 E Express logo Express ▲1 +14.4%
5 B Burlington logo Burlington ▲2 +13.9%
6 R Ross Dress for Less logo Ross Dress for Less ▲1 +13.5%
7 M Michaels logo Michaels ▲2 +13.1%
8 P Play It Again Sports logo Play It Again Sports - +13.1%
9 J Journeys logo Journeys ▲3 +11.5%
10 P Performance Running Outfitters ▲4 +10.1%
11 D Dollar Tree logo Dollar Tree - +9.3%
12 F Five Below logo Five Below - +7.4%
13 G Goodwill logo Goodwill - +7.3%
14 V Victoria's Secret logo Victoria's Secret ▲2 +6.9%
15 F Foot Locker logo Foot Locker - +6.8%

Store footprint

Store map

984 tracked store locations in Milwaukee-Waukesha, WI, colored by category.

Top tracked chains by store count

More trends

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