Growth
Torrid against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Torrid's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
589 tracked Torrid locations across 50 US states. California, Texas, and Florida hold 27% of them.
Tracked stores by state
- California 62
- Texas 59
- Florida 39
- Ohio 26
- Pennsylvania 24
- Illinois 22
- Georgia 19
- Michigan 19
- Virginia 18
- North Carolina 17
- Indiana 16
- Washington 16
- Arizona 15
- New Jersey 15
- Wisconsin 15
- Tennessee 14
- Maryland 13
- New York 13
- Colorado 12
- Minnesota 12
- Missouri 10
- Kentucky 9
- Massachusetts 8
- Oregon 8
- Alabama 7
- Iowa 7
- Nevada 7
- Oklahoma 7
- Arkansas 6
- New Hampshire 6
- Utah 6
- Connecticut 5
- Louisiana 5
- Mississippi 5
- New Mexico 5
- South Carolina 5
- West Virginia 5
- Kansas 4
- Nebraska 4
- Delaware 3
- Hawaii 3
- Idaho 3
- North Dakota 3
- Alaska 2
- Maine 2
- Montana 2
- Rhode Island 2
- South Dakota 2
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Torrid
Tracked chains Torrid customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends