Trends · data through September 2026

Resale & Secondhand Fashion in Wisconsin

Iceflower tracks 31 stores from 15 resale & secondhand fashion chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
31
Consumer panel
130M+

Growth ranking

Fastest-growing tracked resale & secondhand fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pawn America and Plato's Closet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Pawn America - +18.7%
2 Plato's Closet - -2.7%
  • Plato's Closet
  • Pawn America
  • Divine Consign
  • Clothes Mentor
  • SingleStitch
  • Uptown Cheapskate
  • The Polish Flat
  • Other tracked chains

Store footprint

Store map

31 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 21 of the 31 stores (68%); 12 of the 15 tracked chains have a single store here. 0.5% of the tracked retail stores here are resale & secondhand fashion, against 0.4% across the United States.

  • Plato's Closet (13)
  • Pawn America (4)
  • Divine Consign (2)
  • Clothes Mentor (1)
  • SingleStitch (1)
  • Uptown Cheapskate (1)
  • The Polish Flat (1)
  • Other tracked chains

Top tracked chains by store count

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