Trends · data through September 2026

Bookstores in Wisconsin

Iceflower tracks 144 stores from 123 bookstore chains in Wisconsin. Half Price Books grew fastest over the last year, ahead of Barnes & Noble and University Bookstore.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
123
Tracked stores
144
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bookstore chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Half Price Books and Barnes & Noble sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Half Price Books - +1.3%
2 Barnes & Noble - -0.0%
3 University Bookstore - -21.2%
  • Barnes & Noble
  • Half Price Books
  • University Bookstore
  • Lost World of Wonders
  • Boswell Book Company
  • Books-A-Million
  • The Destination
  • Other tracked chains

Store footprint

Store map

144 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 25 of the 144 stores (17%); 117 of the 123 tracked chains have a single store here. 2% of the tracked retail stores here are bookstores, the same share as across the United States.

  • Barnes & Noble (12)
  • Half Price Books (5)
  • University Bookstore (4)
  • Lost World of Wonders (1)
  • Boswell Book Company (1)
  • Books-A-Million (2)
  • The Destination (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Barnes & Noble 12
  • 2 Half Price Books 5
  • 3 University Bookstore 4
  • 4 Books-A-Million 2
  • 5 A Room Of One's Own 2
  • 6 Renaissance Book Shop 2
  • 7 Collectors Asylum 1
  • 8 Chapter 2 Books 1
  • 9 The Tardigrade's Bookshelf 1
  • 10 Probucolls Christian Literature Center 1
  • 11 Living Water Bookstore 1
  • 12 Chequamegon Book & Coffee Co 1
  • 13 Niche Book Bar 1
  • 14 Lion's Mouth Bookstore 1
  • 15 Offshoot Books & Vinyl 1
  • 16 Books on Main 1
  • 17 Dragon Tale Books 1
  • 18 Cathedral Book & Gift 1
  • 19 Tryke's Comic Alley 1
  • 20 Whistle-Stop Rare Books 1
  • 21 Ink Cap Books LLC 1
  • 22 Viterbo Bookstore 1
  • 23 Redbery Books 1
  • 24 Kismet Books 1
  • 25 Marian University Bookstore 1
  • 26 The Bookcellar 1
  • 27 Lunar & Lake Book Market 1
  • 28 Stoutfitters 1
  • 29 Thirst Books 1
  • 30 Ink & Ivy Book Boutique 1
  • 31 OtherWorlds Books and More 1
  • 32 Village Booksmith 1
  • 33 Earthsong Books & Gifts 1
  • 34 Lighthouse Books & Gifts 1
  • 35 Lighthouse Christian Books 1
  • 36 Christian Bookstore 1
  • 37 University Books and More 1
  • 38 Phoenix Bookstore 1
  • 39 Paul's Book Store 1
  • 40 Gateway - Elkhorn Campus Store 1
  • 41 Dust Bunny Books 1
  • 42 The Little Read Book 1
  • 43 Nicky Migz Collectibles 1
  • 44 Book Revolution 1
  • 45 Thimbleberry Books 1
  • 46 Hidden Staircase 1
  • 47 Book Stop 1
  • 48 Charming Reads 1
  • 49 Republic of Letters 1
  • 50 The Book Teller 1

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