Trends · data through September 2026

Retail trends in Madison, WI

Iceflower tracks 626 stores from 454 retail chains in Madison, WI. Windsor Fashions grew fastest over the last year, ahead of Goodwill and Plato's Closet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
454
Tracked stores
626
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Windsor Fashions and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Windsor Fashions ▲3 +10.4%
2 Goodwill ▲1 +7.4%
3 Plato's Closet ▲1 +6.8%
4 Men's Wearhouse ▲1 +6.4%
5 Blain's Farm & Fleet - +5.2%
6 Batteries Plus Bulbs - +4.2%
7 Ace Hardware - +4.0%
8 Kohl's - +3.5%
9 Target - +2.0%
10 Madtown Smoke Shop ▼1 +1.9%
11 Walmart - +1.9%
12 Menards - +0.3%
13 Bath & Body Works - -2.5%
14 Dollar General ▼1 -4.5%
15 Mounds Pet Food Warehouse - -5.4%

Store footprint

Store map

626 tracked store locations in Madison, WI, colored by category. The top 5 chains by store count run 75 of the 626 stores (12%); 383 of the 454 tracked chains have a single store here. 8% of the tracked retail stores here are discount stores, against 11% across Wisconsin.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →