Trends · data through September 2026

Toy Stores in Wisconsin

Iceflower tracks 57 stores from 46 toy store chains in Wisconsin. Gnome Games grew fastest over the last year, ahead of Bricks & Minifigs and Build-A-Bear Workshop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
46
Tracked stores
57
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Gnome Games and Bricks & Minifigs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Gnome Games - -4.4%
2 B Bricks & Minifigs logo Bricks & Minifigs - -7.4%
3 B Build-A-Bear Workshop logo Build-A-Bear Workshop - -15.2%
  • Build-A-Bear Workshop
  • Learning Express Toys
  • Gnome Games
  • Wapi Bricks
  • Bricks & Minifigs
  • The Smiley Barn
  • Lake Geneva Games
  • Other tracked chains

Store footprint

Store map

57 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Build-A-Bear Workshop (6)
  • Learning Express Toys (1)
  • Gnome Games (3)
  • Wapi Bricks (1)
  • Bricks & Minifigs (3)
  • The Smiley Barn (1)
  • Lake Geneva Games (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 6
  • 2 G Gnome Games 3
  • 3 B Bricks & Minifigs logo Bricks & Minifigs 3
  • 4 A American Girl logo American Girl 2
  • 5 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games 2
  • 6 M Meep Meepleton's World of Fun 1
  • 7 S Southside Trains 1
  • 8 G Gnome Games Appleton East 1
  • 9 T The Brick Spot 1
  • 10 R Replay Toys 1
  • 11 I Imaginuity 1
  • 12 T The Read Apple 1
  • 13 G Gacha 1
  • 14 F Freaktoyz logo Freaktoyz 1
  • 15 R Ruckus & Glee 1
  • 16 A Adventure Games Plus Hobbies 1
  • 17 D Door County Kids 1
  • 18 K Kiddiwink Kids logo Kiddiwink Kids 1
  • 19 L Letgo N Play 1
  • 20 O Out of the Box 1
  • 21 B Big Bad Toy Store logo Big Bad Toy Store 1
  • 22 B Benty's 1
  • 23 G Gnome Games Green Bay West 1
  • 24 P Preplayed 1
  • 25 T Toy Haus 1
  • 26 L Learning Express Toys logo Learning Express Toys 1
  • 27 W Wapi Bricks 1
  • 28 T The Smiley Barn 1
  • 29 L Lake Geneva Games 1
  • 30 C Collector's Connection 1
  • 31 M Misty Mountain Games 1
  • 32 T Toy box toys 1
  • 33 M Mox Mania 1
  • 34 F Frost Giant Games LLC 1
  • 35 S Sommerfeld's Trains & Hobbies 1
  • 36 L Lakeshore Learning Store logo Lakeshore Learning Store 1
  • 37 L Lost Trove Collectibles 1
  • 38 D Dancing Bear 1
  • 39 L Lake Kids 1
  • 40 G Grandma's Toy Box 1
  • 41 B Bricks & Minifigs Beaver Dam 1
  • 42 S School House 1
  • 43 C Colosseum Games 1
  • 44 L Lucky Duck 1
  • 45 M Mix Goods Store 1
  • 46 I Immortal Toys and Collectibles 1

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