Trends · data through September 2026

Jewelry Stores in Wisconsin

Iceflower tracks 137 stores from 109 jewelry store chains in Wisconsin. Kay Jewelers grew fastest over the last year, ahead of The Jewelry Center and Kesslers Diamonds.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
109
Tracked stores
137
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kay Jewelers and The Jewelry Center sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kay Jewelers logo Kay Jewelers ▲1 +15.5%
2 T The Jewelry Center ▲1 +12.9%
3 K Kesslers Diamonds ▼1 +6.7%
4 R Rogers & Hollands Jewelers logo Rogers & Hollands Jewelers ▼1 -42.4%
  • Kay Jewelers
  • Kesslers Diamonds
  • The Jewelry Center
  • Rogers & Hollands Jewelers
  • Rasmussen Diamonds
  • Jared
  • Zales
  • Other tracked chains

Store footprint

Store map

137 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Kay Jewelers (14)
  • Kesslers Diamonds (7)
  • The Jewelry Center (3)
  • Rogers & Hollands Jewelers (6)
  • Rasmussen Diamonds (1)
  • Jared (2)
  • Zales (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Kay Jewelers logo Kay Jewelers 14
  • 2 K Kesslers Diamonds 7
  • 3 R Rogers & Hollands Jewelers logo Rogers & Hollands Jewelers 6
  • 4 T The Jewelry Center 3
  • 5 J Jared logo Jared 2
  • 6 Z Zales logo Zales 2
  • 7 R Rummele Jewelers 1
  • 8 A Angels Forever 1
  • 9 J JOYAS ZAM by Lizbeth 1
  • 10 S Sharbuno Jewelers 1
  • 11 F Fox Valley Jewelers 1
  • 12 H Hi-Ho Silver Jewelers 1
  • 13 B Beall Jewelers 1
  • 14 D Derzon Coins 1
  • 15 J Jewel Time 1
  • 16 G Golden Ark Jewelry 1
  • 17 T The Goldsmith 1
  • 18 H HTG Design Jewelers 1
  • 19 E Emerald Jewelry and Repair 1
  • 20 S Sterling Works 1
  • 21 S Sullivan Jewelers 1
  • 22 K Krail Jewelry 1
  • 23 U Utiger Jewelry 1
  • 24 H Holt's Jewelry 1
  • 25 B Bling Jewelers 1
  • 26 L Lampone Jewelers 1
  • 27 R Rose Jewelers 1
  • 28 C Countryside Jewelry 1
  • 29 W Walsh Jewelers 1
  • 30 L Lee Ayers Jewelers 1
  • 31 P Peacetree Originals 1
  • 32 K Koehn & Koehn Jewelers 1
  • 33 T The Capitol Mint 1
  • 34 S Skyline Gems 1
  • 35 J Jewelry Barn 1
  • 36 T The Silver Shop 1
  • 37 T Tropic Jewel 1
  • 38 E Express Jewelry 1
  • 39 P Papyrus & Charms 1
  • 40 S SIFT and Winnow 1
  • 41 H Howl At The Moon Gems 1
  • 42 A Artist's Friends 1
  • 43 R Robert M. Jewelers 1
  • 44 D Diane's Designs 1
  • 45 M Mixa jewelers 1
  • 46 M Meyers Jewelers 1
  • 47 H Hello Adorn logo Hello Adorn 1
  • 48 H Happy Rocks and Jewelry 1
  • 49 N NTS Jewelry and Gift 1
  • 50 S Scotts Jewelry Shop 1

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