Trends · data through September 2026

Fashion Jewelry in Virginia

Iceflower tracks 94 stores from 8 fashion jewelry chains in Virginia. Lovisa grew fastest over the last year, ahead of Penelope and Kendra Scott.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
94
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fashion jewelry chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lovisa and Penelope sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lovisa logo Lovisa - +16.7%
2 P Penelope logo Penelope ▲1 +11.2%
3 K Kendra Scott logo Kendra Scott - +9.0%
4 P Piercing Pagoda logo Piercing Pagoda - +0.2%
5 P Pandora logo Pandora - +0.1%
6 C Claire's logo Claire's - -13.7%
7 I Icing logo Icing ▼1 -100.0%
  • Pandora
  • Piercing Pagoda
  • Claire's
  • Kendra Scott
  • Swarovski
  • Lovisa
  • Penelope
  • Other tracked chains

Store footprint

Store map

94 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Pandora (14)
  • Piercing Pagoda (19)
  • Claire's (35)
  • Kendra Scott (5)
  • Swarovski (8)
  • Lovisa (3)
  • Penelope (6)
  • Other tracked chains

Top tracked chains by store count

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