Growth
Ollie's Bargain Outlet against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ollie's Bargain Outlet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
614 tracked Ollie's Bargain Outlet locations across 34 US states. Pennsylvania, Texas, and Ohio hold 25% of them.
Tracked stores by state
- Pennsylvania 56
- Texas 49
- Ohio 47
- Florida 42
- Georgia 39
- North Carolina 37
- New York 32
- Virginia 29
- Michigan 27
- Indiana 24
- Tennessee 24
- Alabama 22
- Kentucky 21
- South Carolina 19
- Illinois 18
- Louisiana 18
- Oklahoma 16
- Maryland 13
- Kansas 12
- Missouri 10
- Mississippi 9
- Arkansas 8
- New Jersey 8
- Wisconsin 8
- West Virginia 7
- Connecticut 6
- Massachusetts 4
- Iowa 2
- Vermont 2
- Delaware 1
- Maine 1
- Nebraska 1
- New Hampshire 1
- Rhode Island 1
Customer overlap
Who shops at Ollie's Bargain Outlet
Tracked chains Ollie's Bargain Outlet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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