Metro by metro
The leading art craft hobby store chains in every Virginia metro area
Tracked art craft hobby store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Michaels leads in 3 metro areas, Hobby Lobby in 3 metro areas. Against their share in Virginia as a whole, Michaels stands out in 2 metro areas, Hobby Lobby in 1 metro area.
By tracked consumer spend, Q4 2025–Q3 2026
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Michaels
Relative #1 in 2 metro areas
Washington, DC (VA part) 1.1× · Virginia Beach, VA (VA part) 1.1×
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Hobby Lobby
Relative #1 in Richmond, VA, 1.2× its share in Virginia
Not enough tracked stores: Harrisonburg, VA · Kingsport-Bristol, TN-VA (VA part) · Roanoke, VA · Staunton-Stuarts Draft, VA · Winchester, VA-WV (VA part)
No ranked chain with 5% of the metro area's spend and 3 stores there: Blacksburg, VA · Charlottesville, VA · Lynchburg, VA
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Michaels
#1 in 3 metro areas
Washington, DC (VA part) · Virginia Beach, VA (VA part) · Charlottesville, VA
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Hobby Lobby
#1 in 3 metro areas
Richmond, VA · Blacksburg, VA · Lynchburg, VA
Not enough tracked stores: Harrisonburg, VA · Kingsport-Bristol, TN-VA (VA part) · Roanoke, VA · Staunton-Stuarts Draft, VA · Winchester, VA-WV (VA part)
A metro area shows a ranking once it has at least 2 tracked art craft hobby store chains and 10 tracked stores. Relative to Virginia compares a chain's share of the metro area's spend with its share in Virginia as a whole. It ranks the 7 biggest chains in Virginia and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Virginia is light gray. A metro area crossing the state line counts only its stores in Virginia. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked art craft hobby store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and Paper Source sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Michaels | - | +8.5% |
| 2 | Paper Source | ▲1 | +1.3% |
| 3 | JOANN Fabric and Craft Stores | ▼1 | -100.0% |
- Michaels
- Hobby Lobby
- Curio Cavern
- Tower of Games
- Paper Source
- Fabric Hut
- Jerry's Artarama
- Other tracked chains
Store footprint
Store map
287 tracked store locations in Virginia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 94 of the 287 stores (33%); 177 of the 190 tracked chains have a single store here. 3% of the tracked retail stores here are art craft hobby stores, the same share as across the United States.
- Michaels (47)
- Hobby Lobby (20)
- Curio Cavern (2)
- Tower of Games (2)
- Paper Source (5)
- Fabric Hut (1)
- Jerry's Artarama (1)
- Other tracked chains
Top tracked chains by store count
- 1 Michaels 47
- 2 Hobby Lobby 20
- 3 JOANN Fabric and Craft Stores 20
- 4 Paper Source 5
- 5 Quilting Adventures 2
- 6 Total Framing 2
- 7 AR Workshop 2
- 8 Richmond Comix 2
- 9 Your Hobby Place 2
- 10 Curio Cavern 2
- 11 Tower of Games 2
- 12 Plaza Artist Materials & Picture Framing 2
- 13 Clayworks Supplies 2
- 14 Sew Biz 1
- 15 Breaker Brothers Trading Card Vending Machine 1
- 16 Lazy Daisy Ceramics Inc 1
- 17 Bobbin & Bolt 1
- 18 The Knittin' Coop 1
- 19 Entangled - LYS 1
- 20 That Art Store 1
- 21 Sinners Refuge 1
- 22 Supply 1
- 23 Bernstein's Gallery 1
- 24 Paint By You Studio 1
- 25 Klein's Embroidery 1
- 26 Emerson Creek Pottery 1
- 27 Cestari Sheep 1
- 28 Pikasso Swig 1
- 29 Southern Magnolia Monograms 1
- 30 The Frame Factory & Gallery 1
- 31 Valley Creative Reuse 1
- 32 Adrenaline RC Hobbies- Chantilly 1
- 33 Lilac Lane DIY studio 1
- 34 Traveler's Den 1
- 35 Quilted Expressions 1
- 36 Lib's Place 1
- 37 The Yarn Club 1
- 38 Ragtime Fabrics 1
- 39 Schoolhouse Fabrics 1
- 40 The Quiltery 1
- 41 Original Frameworks 1
- 42 Frameworks 1
- 43 Colonial Custom Framing 1
- 44 The Village Knittery 1
- 45 Material Things 1
- 46 The Bead Store 1
- 47 Quilted Colors 1
- 48 Terry's Treasures 1
- 49 River City Airsoft 1
- 50 FrameMasters 1
More trends