Trends · data through September 2026

Retail trends in Roanoke, VA

Iceflower tracks 420 stores from 308 retail chains in Roanoke, VA. Goodwill grew fastest over the last year, ahead of Family Dollar and Once Upon A Child.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
308
Tracked stores
420
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Family Dollar sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill - +13.2%
2 Family Dollar ▲1 +9.8%
3 Once Upon A Child - +3.6%
4 Ace Hardware - +2.8%
5 Lowe's Home Improvement - +2.3%
6 Walmart - +1.7%
7 Dollar General - +1.3%
8 Tractor Supply Co. - +0.8%
9 Harbor Freight Tools - -0.2%
10 Cato Fashions ▲1 -1.8%
11 Dollar Tree - -10.6%
12 Sherwin-Williams - -13.0%
13 Big Lots ▼1 -36.0%
14 Finish Line ▼1 -44.1%
  • Discount Store
  • Vape & Tobacco Shops
  • Thrift Stores
  • Specialty Store
  • Sporting Goods Store
  • Home Improvement Center
  • Hardware Store
  • Other categories

Store footprint

Store map

420 tracked store locations in Roanoke, VA, colored by category. The top 5 chains by store count run 66 of the 420 stores (16%); 267 of the 308 tracked chains have a single store here.

  • Discount Store (61)
  • Vape & Tobacco Shops (28)
  • Thrift Stores (27)
  • Specialty Store (20)
  • Sporting Goods Store (18)
  • Home Improvement Center (17)
  • Hardware Store (15)
  • Other categories

Top tracked chains by store count

More trends

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