Trends · data through September 2026

Jewelry Stores in Virginia

Iceflower tracks 349 stores from 257 jewelry store chains in Virginia. Fink's Jewelers grew fastest over the last year, ahead of Jared and Kay Jewelers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
257
Tracked stores
349
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Fink's Jewelers and Jared sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Fink's Jewelers - +9.6%
2 Jared - +1.3%
3 Kay Jewelers - -0.5%
4 Diamonds Direct - -1.0%
5 Elite Jewelers - -3.6%
6 Zales - -6.8%
7 REEDS Jewelers - -9.1%
8 Helzberg Diamonds - -22.0%
  • Kay Jewelers
  • Zales
  • Jared
  • Diamonds Direct
  • Fink's Jewelers
  • Cartier
  • Long Jewelers
  • Other tracked chains

Store footprint

Store map

349 tracked store locations in Virginia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 71 of the 349 stores (20%); 238 of the 257 tracked chains have a single store here. 3% of the tracked retail stores here are jewelry stores, the same share as across the United States.

  • Kay Jewelers (30)
  • Zales (18)
  • Jared (8)
  • Diamonds Direct (3)
  • Fink's Jewelers (7)
  • Cartier (1)
  • Long Jewelers (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 Kay Jewelers 30
  • 2 Zales 18
  • 3 Jared 8
  • 4 Elite Jewelers 8
  • 5 Fink's Jewelers 7
  • 6 REEDS Jewelers 6
  • 7 Helzberg Diamonds 5
  • 8 Diamond Concepts 4
  • 9 Saslow's & Henebry's Diamond Jewelers 4
  • 10 Diamonds Direct 3
  • 11 Long Jewelers 2
  • 12 Tiffany & Co. 2
  • 13 Crown Jewelers 2
  • 14 Mystique Jewelers 2
  • 15 Omega 2
  • 16 Christopher William Jewelers 2
  • 17 Fast-Fix Jewelry and Watch Repairs 2
  • 18 Goodman Jewelers 2
  • 19 Goodman & Sons Jewelers 2
  • 20 Regal Jeweler 1
  • 21 SR Jewelers 1
  • 22 Express Jewelers 1
  • 23 Richmond Jeweler 1
  • 24 BeJeweled 1
  • 25 Susan McLauchlan Jewelers 1
  • 26 Raybar Fine Jewelry 1
  • 27 Ginger's Jewelry 1
  • 28 Treasures 1
  • 29 Goldman Jewelers 1
  • 30 Roy's Diamond Center 1
  • 31 Timelessly You Jewelry 1
  • 32 William Jeffrey's Fine Diamonds and Jewelry 1
  • 33 Hamric & Sheridan Jewelers 1
  • 34 Seven Hills Coins & Jewelry 1
  • 35 Watkins Jewelers 1
  • 36 Goldmines Jewelers 1
  • 37 Tompkins Jewelers 1
  • 38 Tienda Y Joyeria Dina 1
  • 39 Hess & Co. Jewelers 1
  • 40 HK Jewelry & Repair 1
  • 41 Today's Cargo 1
  • 42 Simply Unique Jewelry Designs 1
  • 43 Charleston Alexander Diamond Importers 1
  • 44 White & Ivory Diamonds, Fine Jewelry 1
  • 45 Details 1
  • 46 C D Marsh Jewelers 1
  • 47 Smith Jewelers 1
  • 48 Eden Jewelry 1
  • 49 The Top Jewelers 1
  • 50 Kim's Watchmakers and Jewelers 1

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