Trends · data through September 2026

Bookstores in Virginia

Iceflower tracks 233 stores from 175 bookstore chains in Virginia. 2nd & Charles grew fastest over the last year, ahead of Heaven & Earth and Barnes & Noble.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
175
Tracked stores
233
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bookstore chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. 2nd & Charles and Heaven & Earth sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 2nd & Charles - +11.0%
2 Heaven & Earth ▲1 -0.5%
3 Barnes & Noble - -4.9%
4 Book Exchange ▼1 -15.4%
  • Barnes & Noble
  • Books-A-Million
  • 2nd & Charles
  • Comic Kings
  • JMU Bookstore
  • Atomic Comics Emporium I
  • McKay Used Books & CD's
  • Other tracked chains

Store footprint

Store map

233 tracked store locations in Virginia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 62 of the 233 stores (27%); 169 of the 175 tracked chains have a single store here. 2% of the tracked retail stores here are bookstores, the same share as across the United States.

  • Barnes & Noble (38)
  • Books-A-Million (12)
  • 2nd & Charles (6)
  • Comic Kings (1)
  • JMU Bookstore (1)
  • Atomic Comics Emporium I (1)
  • McKay Used Books & CD's (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Barnes & Noble 38
  • 2 Books-A-Million 12
  • 3 2nd & Charles 6
  • 4 Book Exchange 3
  • 5 Heaven & Earth 3
  • 6 Atlantis Games & Comics 2
  • 7 Comic Kings 1
  • 8 Big Lick Comics 1
  • 9 Book Owl Bookstore 1
  • 10 Bargain Books 1
  • 11 Richmond Book Shop 1
  • 12 The BiblioPub 1
  • 13 Downtown Books 1
  • 14 Friends of the Library 1
  • 15 Waverly Book & Video 1
  • 16 NOVA Loudoun Campus Bookstore 1
  • 17 The Full Cup 1
  • 18 Too Many Books 1
  • 19 Libreria Cristiana El Oasis 1
  • 20 The Little Bookshop 1
  • 21 Stone Soup Books 1
  • 22 Campus Store 1
  • 23 Indigo 1
  • 24 Trilogy Comics 1
  • 25 University of Virginia Bookstore 1
  • 26 Radford University Bookstore 1
  • 27 The Dog-Eared Page 1
  • 28 The Book Room 1
  • 29 Word of Life Books 1
  • 30 The Company of Books 1
  • 31 The Book House 1
  • 32 Eleanor's Norfolk 1
  • 33 bbgb 1
  • 34 Reston's Used Book Shop 1
  • 35 Staunton Books and Tea 1
  • 36 BookPeople 1
  • 37 Blessings Christian Bookstore 1
  • 38 Hundred Acre Books 1
  • 39 ILYSM Books 1
  • 40 2nd Act Books 1
  • 41 Daedalus Book Shop 1
  • 42 Books and Other Found Things 1
  • 43 The Midlothian Book Exchange 1
  • 44 The Bookshelf on Church 1
  • 45 CVCC Bookstore 1
  • 46 The Secret Lair Comics and Games 1
  • 47 Libreria Cristiana 1
  • 48 Welcome Back Kollectables 1
  • 49 Amazing Fantasy Comics 1
  • 50 Omega Church and Office Supplies 1

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