Trends · data through September 2026

Retail trends in Winchester, VA-WV

Iceflower tracks 272 stores from 242 retail chains in Winchester, VA-WV. Dollar Tree grew fastest over the last year, ahead of Dollar General and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
242
Tracked stores
272
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree - +14.0%
2 Dollar General - +3.7%
3 Walmart - -3.5%
4 Tractor Supply Co. - -4.7%
5 Family Dollar - -5.4%
6 Goodwill - -60.3%
  • Discount Store
  • Thrift Stores
  • Vape & Tobacco Shops
  • Home Improvement Center
  • Flower Shop
  • Furniture Store
  • Pet Store
  • Other categories

Store footprint

Store map

272 tracked store locations in Winchester, VA-WV, colored by category. The top 5 chains by store count run 26 of the 272 stores (10%); 229 of the 242 tracked chains have a single store here. 8% of the tracked retail stores here are thrift stores, against 5% across Virginia.

  • Discount Store (28)
  • Thrift Stores (21)
  • Vape & Tobacco Shops (20)
  • Home Improvement Center (15)
  • Flower Shop (12)
  • Furniture Store (11)
  • Pet Store (9)
  • Other categories

Top tracked chains by store count

More trends

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