Metro by metro
The leading discount store chains in every Virginia metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar General leads in 8 metro areas, Dollar Tree in 3 metro areas. Against their share in Virginia as a whole, Dollar General stands out in 5 metro areas, Roses Discount Store in 2 metro areas, and Dollar Tree in 1 metro area.
By tracked consumer spend, Q4 2025–Q3 2026
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Dollar General
Relative #1 in 5 metro areas
Lynchburg, VA 1.8× · Blacksburg, VA 1.8× · Kingsport-Bristol, TN-VA (VA part) 2.3× · Staunton-Stuarts Draft, VA 1.8× · Charlottesville, VA 1.7×
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Roses Discount Store
Relative #1 in 2 metro areas
Virginia Beach, VA (VA part) 1.5× · Richmond, VA 1.5×
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Dollar Tree
Relative #1 in Winchester, VA-WV (VA part), 0.9× its share in Virginia
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Five Below
Relative #1 in Washington, DC (VA part), 1.7× its share in Virginia
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Family Dollar
Relative #1 in Harrisonburg, VA, 1.4× its share in Virginia
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Big Lots
Relative #1 in Roanoke, VA, 2.6× its share in Virginia
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Dollar General
#1 in 8 metro areas
Richmond, VA · Roanoke, VA · Lynchburg, VA · Blacksburg, VA · Kingsport-Bristol, TN-VA (VA part) · Harrisonburg, VA · Staunton-Stuarts Draft, VA · Charlottesville, VA
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Dollar Tree
#1 in 3 metro areas
Virginia Beach, VA (VA part) · Washington, DC (VA part) · Winchester, VA-WV (VA part)
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to Virginia compares a chain's share of the metro area's spend with its share in Virginia as a whole. It ranks the 7 biggest chains in Virginia and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Virginia is light gray. A metro area crossing the state line counts only its stores in Virginia. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Black Friday Daily Deals sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Dollar Tree | ▲1 | +5.8% |
| 2 | Black Friday Daily Deals | - | +5.0% |
| 3 | Dollar General | ▼1 | -0.8% |
| 4 | Ollie's Bargain Outlet | - | -2.1% |
| 5 | pOpshelf | - | -6.5% |
| 6 | Roses Discount Store | - | -8.5% |
| 7 | Family Dollar | - | -10.6% |
| 8 | Roses | - | -14.2% |
| 9 | Big Lots | - | -41.4% |
| 10 | Maxway | - | -87.2% |
- Dollar Tree
- Dollar General
- Five Below
- Family Dollar
- Ollie's Bargain Outlet
- Roses Discount Store
- Big Lots
- Other tracked chains
Store footprint
Store map
1,282 tracked store locations in Virginia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,137 of the 1,282 stores (89%); 51 of the 67 tracked chains have a single store here. 12% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar Tree (261)
- Dollar General (529)
- Five Below (59)
- Family Dollar (242)
- Ollie's Bargain Outlet (29)
- Roses Discount Store (27)
- Big Lots (46)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar General 529
- 2 Dollar Tree 261
- 3 Family Dollar 242
- 4 Five Below 59
- 5 Big Lots 46
- 6 Ollie's Bargain Outlet 29
- 7 Roses Discount Store 27
- 8 pOpshelf 9
- 9 Maxway 8
- 10 Roses 8
- 11 Black Friday Daily Deals 3
- 12 Toteboys Bin Store 2
- 13 DaaBIN Store 2
- 14 Discount Depot 2
- 15 Bintastic 2
- 16 Dollar Plus 2
- 17 Tucker Tribe LLC Bin Store 1
- 18 Clarksville Discount Outlet 1
- 19 Dollar Power 1
- 20 Variedades Cristina LLC. 1
- 21 Ralph's Bargain Outlet 1
- 22 Dollar City 1
- 23 The Howdy Store 1
- 24 Dollar Mart 1
- 25 Thrifty Firemen 1
- 26 The Drayce Place 1
- 27 Uptown Bargains 1
- 28 Small Batch Liquidations 1
- 29 This n That Dealz 1
- 30 Dollar Outlet 1
- 31 Bargain Barn 1
- 32 Where Ya Bin Richmond 1
- 33 EZ Dealz 1
- 34 Cents-worth 1
- 35 Crazy Deals 1
- 36 Foremost Sales 1
- 37 Goodwill Industries of The Valleys 1
- 38 Kimberly's Overflow Store Front 1
- 39 Kool Bins 1
- 40 Liquidation Sales by AJ’s 1
- 41 Lynchburg Treasure Hunt 1
- 42 Black Friday Outlet 1
- 43 Hollin Hall Variety Store 1
- 44 Roses Express 1
- 45 Matthew's Closeout Superstore 1
- 46 Pawn King 1
- 47 Remarkable Dollar Goods 1
- 48 DMV Appliances Outlet 1
- 49 Falling Prices Newport News 1
- 50 Stephens City Outlet Store 1
More trends