Trends · data through September 2026

Women's Classic in Virginia

Iceflower tracks 104 stores from 12 women's classic chains in Virginia. J.McLaughlin grew fastest over the last year, ahead of J.Jill and Talbots.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
104
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's classic chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. J.McLaughlin and J.Jill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J J.McLaughlin logo J.McLaughlin ▲1 +15.4%
2 J J.Jill logo J.Jill - +12.3%
3 T Talbots logo Talbots ▲1 +5.8%
4 L LOFT logo LOFT - +3.5%
5 M Maurices logo Maurices ▲1 +3.4%
6 A Ann Taylor logo Ann Taylor - +2.0%
7 L Lane Bryant logo Lane Bryant - +1.0%
8 C Chico's logo Chico's ▼1 +0.1%
9 W White House Black Market logo White House Black Market - -6.8%
10 T Tommy Bahama logo Tommy Bahama ▼2 -45.3%
  • LOFT
  • Talbots
  • Chico's
  • White House Black Market
  • Lane Bryant
  • Ann Taylor
  • J.Jill
  • Other tracked chains

Store footprint

Store map

104 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • LOFT (17)
  • Talbots (16)
  • Chico's (17)
  • White House Black Market (13)
  • Lane Bryant (12)
  • Ann Taylor (6)
  • J.Jill (5)
  • Other tracked chains

Top tracked chains by store count

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