Trends · data through September 2026

Outdoor Apparel & Gear in Virginia

Iceflower tracks 34 stores from 15 outdoor apparel & gear chains in Virginia. Walkabout Outfitter grew fastest over the last year, ahead of L.L.Bean and Eddie Bauer.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
34
Consumer panel
130M+

Growth ranking

Fastest-growing tracked outdoor apparel & gear chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walkabout Outfitter and L.L.Bean sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Walkabout Outfitter - +6.9%
2 L L.L.Bean logo L.L.Bean - -8.0%
3 E Eddie Bauer logo Eddie Bauer - -21.2%
  • The North Face
  • Columbia Sportswear Company
  • Great Outdoor Provision Co.
  • L.L.Bean
  • Columbia Sportswear
  • Sun & Ski Sports
  • Arc'teryx
  • Other tracked chains

Store footprint

Store map

34 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • The North Face (4)
  • Columbia Sportswear Company (2)
  • Great Outdoor Provision Co. (2)
  • L.L.Bean (3)
  • Columbia Sportswear (1)
  • Sun & Ski Sports (1)
  • Arc'teryx (1)
  • Other tracked chains

Top tracked chains by store count

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