Trends · data through September 2026

Sneakers & Athletic Brands in Virginia

Iceflower tracks 155 stores from 18 sneakers & athletic brands in Virginia. The Athlete's Foot grew fastest over the last year, ahead of Fleet Feet and Champs Sports.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
155
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sneakers & athletic brands

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Athlete's Foot and Fleet Feet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Athlete's Foot logo The Athlete's Foot ▲1 +17.5%
2 F Fleet Feet logo Fleet Feet ▲2 +14.9%
3 C Champs Sports logo Champs Sports - +14.6%
4 F Foot Locker logo Foot Locker - +8.0%
5 N New Balance logo New Balance ▲2 +6.2%
6 R Road Runner Sports logo Road Runner Sports ▲2 +5.5%
7 N Nike logo Nike - +4.4%
8 D DTLR logo DTLR - +3.3%
9 S SNIPES logo SNIPES ▲2 -0.0%
10 J JD Sports logo JD Sports - -1.9%
11 P PUMA logo PUMA - -9.7%
12 A adidas logo adidas ▲1 -22.1%
13 F Finish Line logo Finish Line ▼2 -30.3%
14 U Under Armour logo Under Armour ▼8 -95.9%
  • Foot Locker
  • Nike
  • DTLR
  • JD Sports
  • Champs Sports
  • Hibbett Sports
  • SNIPES
  • Other tracked chains

Store footprint

Store map

155 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Foot Locker (28)
  • Nike (5)
  • DTLR (16)
  • JD Sports (11)
  • Champs Sports (11)
  • Hibbett Sports (25)
  • SNIPES (6)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →