Trends · data through September 2026

Retail trends in Harrisonburg, VA

Iceflower tracks 204 stores from 178 retail chains in Harrisonburg, VA. Dollar Tree grew fastest over the last year, ahead of Dollar General and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
178
Tracked stores
204
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree - +11.3%
2 Dollar General - +4.1%
3 Walmart - +0.8%
4 Rockingham Cooperative - -9.2%
5 Family Dollar - -11.6%
  • Discount Store
  • Flower Shop
  • Specialty Store
  • Thrift Stores
  • Home Improvement Center
  • Vape & Tobacco Shops
  • Bookstore
  • Other categories

Store footprint

Store map

204 tracked store locations in Harrisonburg, VA, colored by category. The top 5 chains by store count run 27 of the 204 stores (13%); 170 of the 178 tracked chains have a single store here. 6% of the tracked retail stores here are flower shops, against 4% across Virginia.

  • Discount Store (27)
  • Flower Shop (12)
  • Specialty Store (10)
  • Thrift Stores (10)
  • Home Improvement Center (10)
  • Vape & Tobacco Shops (9)
  • Bookstore (8)
  • Other categories

Top tracked chains by store count

  • 1 Dollar General 10
  • 2 Family Dollar 7
  • 3 Walmart 4
  • 4 Dollar Tree 3
  • 5 Rockingham Cooperative 3
  • 6 Tractor Supply Co. 3
  • 7 Randy's Do It Best Hardware 2
  • 8 Claire's 2
  • 9 Redbanks Custom Cuts 1
  • 10 The Coin & Gift Shop 1
  • 11 Tried and True Thrift 1
  • 12 Roz High Tech 1
  • 13 Riverside Plants & Mulch 1
  • 14 Rusty Willow Decor 1
  • 15 EAUS 1
  • 16 The Secret Lair Comics and Games 1
  • 17 New to Me Furniture & More 1
  • 18 Zola's 1
  • 19 Tobacco Outlet 1
  • 20 Green Hummingbird Fair Trade Clothing 1
  • 21 Heartworn Vintage 1
  • 22 North River Loft 1
  • 23 Owen and Oliver 1
  • 24 Shenandoah Plaza 1
  • 25 Glenhaven Greenhouses 1
  • 26 Zafiro Jewelry 1
  • 27 Balanced Roots 1
  • 28 Heartland Outfitters 1
  • 29 Redemption Athletics 1
  • 30 Bluestone Bike & Run 1
  • 31 Blue Ridge Dog 1
  • 32 Dart Resale and Trade 1
  • 33 Stump's Old Town Antiques 1
  • 34 Hometown Music LLC 1
  • 35 Patchwork Plus 1
  • 36 Massavapen Vape Shop 1
  • 37 Horizon Gifts 1
  • 38 Blue Ribbon Nursery & Landscaping 1
  • 39 Cato Fashions 1
  • 40 Blessings Christian Bookstore 1
  • 41 Bridgewater College Campus Store 1
  • 42 Mole Hill Gardens 1
  • 43 Valley Pawn 1
  • 44 Gift and Thrift 1
  • 45 Ragtime Fabrics 1
  • 46 iFixt 1
  • 47 Evergrowin' Greenhouses 1
  • 48 Jim Melton's Jerky Shoppe 1
  • 49 Martin's Native Lumber 1
  • 50 New Creation 1

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