Growth
Brooks Brothers against its category
The biggest tracked US men's apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brooks Brothers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Men's Wearhouse | +1.4% |
| 2 | Polo Ralph Lauren Factory Store | -4.4% |
| 3 | Jos. A. Bank | -2.5% |
| 4 | Ralph Lauren | +5.8% |
| 5 | Brooks Brothers | +1.0% |
| 6 | Polo Ralph Lauren | -4.2% |
| 7 | Suitsupply | - |
| 8 | Lacoste | +7.7% |
| 9 | Johnston & Murphy | -3.3% |
| 10 | TravisMathew Apparel | +10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
152 tracked Brooks Brothers locations across 34 US states and DC. Florida, Texas, and California hold 28% of them.
Tracked stores by state
- Florida 19
- Texas 12
- California 11
- New York 11
- North Carolina 9
- Pennsylvania 9
- New Jersey 8
- Virginia 8
- Massachusetts 7
- Georgia 6
- Ohio 6
- Connecticut 5
- Kentucky 4
- Maryland 4
- South Carolina 4
- Michigan 3
- Arizona 2
- District of Columbia 2
- Illinois 2
- Indiana 2
- Maine 2
- Missouri 2
- New Hampshire 2
- Alabama 1
- Colorado 1
- Kansas 1
- Louisiana 1
- Minnesota 1
- Mississippi 1
- Nevada 1
- Rhode Island 1
- Utah 1
- Vermont 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Brooks Brothers
Tracked chains Brooks Brothers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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