Trends · data through September 2026

Toy Stores in Virginia

Iceflower tracks 79 stores from 58 toy store chains in Virginia. LEGO grew fastest over the last year, ahead of Build-A-Bear Workshop and Go! Calendars, Toys & Games.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
58
Tracked stores
79
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Build-A-Bear Workshop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 LEGO - -2.7%
2 Build-A-Bear Workshop - -13.2%
3 Go! Calendars, Toys & Games - -34.3%
  • LEGO
  • Build-A-Bear Workshop
  • Lakeshore Learning
  • Dave's Toys & Collectibles
  • Child's Play Toys and Books
  • Doodlehopper 4 Kids
  • G Whillikers Toys and Books
  • Other tracked chains

Store footprint

Store map

79 tracked store locations in Virginia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 25 of the 79 stores (32%); 52 of the 58 tracked chains have a single store here. 0.7% of the tracked retail stores here are toy stores, the same share as across the United States.

  • LEGO (4)
  • Build-A-Bear Workshop (12)
  • Lakeshore Learning (1)
  • Dave's Toys & Collectibles (1)
  • Child's Play Toys and Books (1)
  • Doodlehopper 4 Kids (1)
  • G Whillikers Toys and Books (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Build-A-Bear Workshop 12
  • 2 Go! Calendars, Toys & Games 5
  • 3 LEGO 4
  • 4 Toys "R" Us 2
  • 5 Fort 2
  • 6 Squishable 2
  • 7 One Two Kangaroo Toys 1
  • 8 Adventure Hobbies & Toys 1
  • 9 Pumpkinville 1
  • 10 Taylor's Variety Shop 1
  • 11 Go! Calendars & Games 1
  • 12 RVA Naturals 1
  • 13 Bricks & Minifigs Charlottesville 1
  • 14 Time Traveler Toys and Collectibles 1
  • 15 The Toy Guys 1
  • 16 Jabberwocky Children's Books & Toys 1
  • 17 Train Depot 1
  • 18 Puzzle Palooza Etc 1
  • 19 Kids Stop 1
  • 20 Bricks & Minifigs 1
  • 21 School Crossing 1
  • 22 New World Toys & Gift Shop 1
  • 23 Chessie's Toys & Games 1
  • 24 Timeless Toys 1
  • 25 The Toy Nest 1
  • 26 The Tubular Toy Box LLC 1
  • 27 Rose's Inspiration Station 1
  • 28 Alakazam Toys & Gifts 1
  • 29 Chalk N More 1
  • 30 Mind Games 1
  • 31 Toy Trains and Collectibles 1
  • 32 Lakeshore Learning 1
  • 33 Dave's Toys & Collectibles 1
  • 34 Child's Play Toys and Books 1
  • 35 Doodlehopper 4 Kids 1
  • 36 G Whillikers Toys and Books 1
  • 37 Go Bananas 1
  • 38 Goatz Sportz Cardz 1
  • 39 YesterToys 1
  • 40 Tunnel of Love 1
  • 41 Pufferbellies 1
  • 42 Bella Books Comics & Toys 1
  • 43 Pippin Toy Co. 1
  • 44 Affinity 4 Gaming 1
  • 45 The Dragon's Hoard 1
  • 46 Just Games Lexington 1
  • 47 Next Level Cards 1
  • 48 Kinder Haus Toys 1
  • 49 Play Favorites 1
  • 50 Kerbobble Toys 1

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