Growth
Super Beauty against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super Beauty's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Super Beauty locations across 8 US states. Maryland, Florida, and Virginia hold 67% of them.
Customer overlap
Who shops at Super Beauty
Tracked chains Super Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Beauty 4U
76
Giant Food
50
Beauty Town
48
Jasper's
37
Nadine's Hair Braiding
36
Capella Nail Bar
36
Captain White Seafood City
35
Rock & Toss Crab House
33
Custom Nails Spa
32
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