Growth
Beauty Island against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Island's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
| 16 | Beauty Island | +6.1% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Beauty Island locations across 5 US states and DC. Maryland, Georgia, and District of Columbia hold 75% of them.
Customer overlap
Who shops at Beauty Island
Tracked chains Beauty Island customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Super Beauty
56
Super Spa & Nails
54
Mike's Package Store
54
Beauty 4U
54
Makola International Market
53
Giant Food
52
LAX Wine and Spirits
46
South Pride Seafood and Soul
45
Hair Saga Md
41
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